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Subject: RE: UKNM: Interactive Coffe Cups
From: David Burrows
Date: Thu, 26 Oct 2000 18:22:48 +0100

This 'digital watermark' idea was running in Wired (the mag) a few months
ago. Technology is interesting but who really wants to jump to a website by
hooking up a web cam, installing the software, getting your copy of Wired
(or coffee cup) and eventually, after all this trouble, going to a website
you could have got to a couple of hours before by typing in a simple URL!

I can see the applications in a 3G/Bluetooth world where you can use you
mobile phone/pda with digital camera capability to scan the page but a
couple of years off (and by the time we do need it OCR tech will probably be
able to read the URL directly off the page.)

Check out the 'cue cat' as well (again running in Wired) for a more
traditional bar code approach to the same idea (http://www.cuecat.com/) -
with this idea you actually get sent a cat shaped barcode scanner. Yes,
that's right, a cat shaped barcode scanner. They've actually sent out tens
of thousands to Wired subscribers. Where the business model in this is i'm
not sure.

If you need anymore info, contact me off list



David Burrows

specialmoves 70-74 City Road

tel : 0207 251 2501
fax : 0207 251 2133
mob : 07974 156033
web & wap : www.specialmoves.com

> -----Original Message-----
> From: owneratchinwag [dot] com [owneratchinwag [dot] com]On">mailto:owneratchinwag [dot] com]On Behalf Of
> leeatdjindex [dot] com
> Sent: 25 October 2000 14:12
> To: uk-netmarketingatchinwag [dot] com
> Subject: UKNM: Interactive Coffe Cups
> Afternoon ladies. Anyone seen these yet?
> Anyone know anymore?
> Lee

[Sam says: msg chopped]

looking for useful books about the new media biz?
check out the UKNM books page for some suggestions:
Email suggestions to: helpatchinwag [dot] com
To unsubscribe or change your list settings go to
http://www.chinwag.com/uk-netmarketing or helpatchinwag [dot] com

  UKNM: Interactive Coffe Cups, lee

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