RE: UKNM: Banners ads, again

[Lee Rickler]

>Rob Masters said some very interesting points about banners.

>

>1. The banner he mentions was designed and placed by WebPromte UK

>

>He raises the question about loosing the branding by not putting a logo 

>or URL on which normally I would agree with. However this banner 

>was tested against 6 others which were branded and the clicks were

>much higher for the unbranded -  and we were after clicks to test a 

>site. We tested the same banner with the URL on and it failed.


<snip>

We are a totally curious race.

If something has "pepsi" written all over it you know instantly what it 

is, form an opinion on the product and take action all within a split 

second.

If on the other hand a product is anonymous we are totally besotted and 

need to know what it is right now !!!

It's human nature.


     Lee


* --

leeurbanmediadesigns [dot] com

 -- *

* -- urbanmediadesigns.com -- *

* -- djindex.com -- *

* -- summerfestivals.com -- *

* -- and soon ... releasethegroove.com -- *