RE: UKNM: viral marketing

[azeem azhar, lists]

At 6:41 pm +0100 1999/09/16, Anil Pillai wrote:

>Have a look at Nike.com's moviemaker (make the movie, then email to a

>friend). Its featured on the Home Page. Its a good example of something that

>can become what you have called "viral marketing". Closer to home - well,

>some could argue Argos might have got the most traffic ever last week,

>though I wouldnt necessarily advise that type of marketing!..


'cept the point about viral marketing is that the message is carried with

or without the carriers intention. e.g. like a virus carried on a

disease-ridden coder.


it's quite different to word-of-mouth, which can also be used effectively.


analysis of some viral marketing issues (without jowly, ponderous oral

delivery) is at http://azeem.azhar.co.uk/presentations/btnetcon/


a


azeem azhar, esouk.com			| www http://azeem.azhar.co.uk/

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