RE: UKNM: viral marketing

[Robin Edwards]

On Friday, September 17, 1999 2:26 PM, Jason Dale [SMTP:

jasonloquax [dot] co [dot] uk

] 

wrote:

> The BOL book giveaway was good, but has anyone got any views

> on the great 10 million Jungle one? No one we know actually

> received either A Bug's Life or the Boyzone CD (chosen as first

> choice) - but instead received a Jungle branded copy of one of two

> software titles.


<SNIP>


> The big question then is - where's the freebie A Bug's Life - and

> who got it?

>

> I guess the idea worked for Jungle  as people did visit and are still

> yacking about it - whether they shop there is another case entirely.


I can't remember if it was on their site, but I always thought the law required 

you to post the full details of any promotion like this, such as "we will give 

away 1 copy of a video , 1 Boyzone CD (used) and 300,000 copies of OEM software 

lifted fresh from a magazine coverdisk."


Maybe I just missed it - partly because I was so fed up with waiting for the 

pages to download. The free stickers in the freebie pack was a good idea 

though, and the illustrations are quite good.


I doubt I'll shop there myself, it seems too clumsy. Dabs Direct, on the other 

hand, claim to have shipped 1.5 million pounds worth of stock through their web 

site in August, so I decided to ad to their coffers by ordering a laptop 

backpack, which was quick and easy to do. (I have no affiliation with Dabs - 

just a long-term satisfied customer)


Robin


--

Robin Edwards

Clockworx Design Limited

T: +44 1543 252370           F: +44 1543 420761

E:

robinclockworx [dot] co [dot] uk

     W: http://www.clockworx.co.uk/ 

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