UKNM: viral marketing

[John Braithwaite]

Although I would argue that the BOL book give-away wasn't traditional Viral

Marketing as it was promoted through banners as well as email... one of the

best examples (unfortunately for Argos) was the recent £3 for a colour telly

fiasco.


I got the email and was at their site by lunchtime, but it was too late.

However I had heard by email from a friend, who had got an email from

another friend, who had spoken to someone.... etc. How many orders did they

eventually get??? All in one day!


That's successful Viral Marketing. 

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