Location and geolocation technologies might sound boring to the novice, but they're fuelling a raft of bold new web and mobile services with a social and locative flavour that are setting media and technology trendwatchers alight with excitement.

The preparations for Digital Mission to New York continue apace. There'll be lots of handy information when the Digital Mission companies get to New York, but to help with planning, the lovely Aoife has been working her magic with Google Maps. The map below shows the main venues (so far).

Since I wrote about my sweary run-in with Captchas - those squiggly things at the bottom of forms that can only easily be read after too much coffee/beer - a week or so ago, I've been paying more attention to this technology.

Creating a great environment to work in may not be viewed as an important factor to engage your talent but its been one of my many priorities over the past year during our office move (in addition to the day job of course). 

Spam is still a pervasive issue and judging by a recent debate on the uk-netmarketing email discussion forum highlighted the problem isn't just a plague on inboxes, competition forms, surveys and any other web form is a target.

The Digital Pulse for July has just been published, showing an increase of 1.14% increase over June. That’s right, an increase in market confidence. Only small, but it’s there. The Digital Pulse is Chinwag's barometer of confidence across the digital sector.

So someone asks - "how can I protect my idea?"

Someone else says "put it in an envelope and post it to yourself."

Someone responds that that does nothing and is useless.

What is the reality?