Web Analytics Request for Proposal (RFP)

Publisher: 

If you're considering working with a web analytics solution provider, our Request for Proposal (RFP) template and guidance notes will improve your procurement process. Authored by an expert in the field of web analytics, this template will help you construct a comprehensive statement of your company's needs.

This 12-page request for proposal template contains:

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Usability & User Experience Request for Proposal (RFP)

Topic: 
usability
design
Publisher: 

If you're considering working with a usability and user experience agency, our Request for Proposal (RFP) template and guidance notes will improve your procurement process. Authored by an expert in the field of usability, this template will help you construct a comprehensive statement of your company's needs.

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SEM: SEO Request for Proposal (RFP)

Topic: 
technology
search
Publisher: 

If you're considering working with a search engine optimisation (SEO) agency, our Request for Proposal (RFP) template and guidance notes will improve your procurement process. Authored by an expert in the field of natural search, this template will help you construct a comprehensive statement of your company's needs.

This 9-page request for proposal template contains:

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SEM: PPC Advertising Request for Proposal (RFP)

Topic: 
marketing
search
Publisher: 

If you're considering working with a paid search marketing agency, our Request for Proposal (RFP) template and guidance notes will improve your procurement process. Authored by an expert in the field of PPC marketing, this template will help you construct a comprehensive statement of your company's needs.

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Email Marketing Request for Proposal (RFP)

Topic: 
marketing
email
Publisher: 

If you're considering working with an email marketing provider, our Request for Proposal (RFP) template and guidance notes will improve your procurement process. Authored by an expert in the field of email marketing, this template will help you construct a comprehensive statement of your company's needs.

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E-commerce Request for Proposal (RFP)

Topic: 
ecommerce
Publisher: 

If you're considering adding e-commerce functionality to your site, our Request for Proposal (RFP) template and guidance notes will improve your procurement process. Authored by an expert in the field of e-commerce, this template will help you construct a comprehensive statement of your company's needs.

This 46-page request for proposal template contains:

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Affiliate Marketing Request for Proposal (RFP)

Topic: 
marketing
Publisher: 

If you're considering working with an affiliate marketing network, our Request for Proposal (RFP) template and guidance notes will improve your procurement process. Authored by an expert in the field of affiliate marketing, this template will help you construct a comprehensive statement of your company's needs.

This 16-page request for proposal template contains:

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Web Analytics Business Case

Publisher: 

Need to convince your boss that using web analytics is right for your company? Want to be sure you spend your budget in the best possible way? Our Business Case can help - research, tips and information from the experts, with sector case studies to pull it all together. The Business Case for Web Analytics is a 21-page examination of how integrating and using a web analytics package can work for your company.

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Usability & User Experience Business Case

Topic: 
usability
Publisher: 

Need to convince your boss that a focus on usability is right for your company? Want to be sure you spend your budget in the best possible way? Our Business Case can help - research, tips and information from the experts, with sector case studies to pull it all together. The Business Case for Usability & User Experience is an 18-page examination of how usability and user experience can work for your company.

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SEM: Search Engine Optimisation (SEO) Business Case

Topic: 
marketing
search
Publisher: 

Need to convince your boss that search engine optimisation is right for your company? Want to be sure you spend your budget in the best possible way? Our Business Case can help - research, tips and information from the experts, with sector case studies to pull it all together. The Business Case for Search Engine Optimisation (SEO) is a 21-page examination of how SEO can work for your company.

We detail the trends, business benefits, costs and resources needed for a successful SEO strategy.

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SEM: Paid Search Marketing (PPC) Business Case

Topic: 
marketing
search
Publisher: 

Need to convince your boss that paid search marketing is right for your company? Want to be sure you spend your budget in the best possible way? Our Business Case can help - research, tips and information from the experts, with sector case studies to pull it all together. The Business Case for Paid Search Marketing (PPC) is a 25-page examination of how paid search marketing can work for your company.

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Email Marketing Business Case

Topic: 
marketing
email
Publisher: 

Need to convince your boss that email marketing is right for your company? Want to be sure you spend your budget in the best possible way? Our Business Case can help - research, tips and information from the experts, with sector case studies to pull it all together. The Business Case for Email Marketing is an 18-page examination of how email marketing can work for your company.

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Affiliate Marketing Business Case

Topic: 
marketing
Publisher: 
Need to convince your boss that affiliate marketing is right for your company? Want to be sure you spend your budget in the best possible way? Our Business Case can help - research, tips and information from the experts, with sector case studies to pull it all together. The Business Case for Affiliate Marketingis an 18-page examination of how affiliate marketing can work for your company.

Contents

We detail the trends, business benefits, costs and resources needed for a successful affiliate marketing program.

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Chinwag Jobs Digital Skills Survey 2007 Report

Topic: 
recruitment
Publisher: 

Background

Is there a dearth of candidates in the digital industry? Is it hindering the growth of the sector? And what do employers, recruitment consultants and HR professionals think is going to happen this year?

Chinwag Jobs undertook a survey in late 2007 to investigate the digital staffing space and the industry's view of 2008. This report details the findings.

Chinwwag Jobs Skills Survey 2007 Report - Download as a PDF fileThis report is also available to download as a PDF (2.5Mb).
Registration required (it's free though).

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MarketingSherpa B-to-B Lead Generation Handbook 2008

Topic: 
marketing
Publisher: 
  • Step-by-Step Instructions from beginning to end of lead generation campaigns
  • Over 150 Real-life Case Studies, tactics, how-tos
  • 60 Stats, Data Charts and eyetracking heatmaps
  • 158 creative samples
  • Download the Executive Summary
Improve Your Results (And the quality of your leads)

Since the year 2000, B-to-B marketing has undergone dramatic changes – in strategy, budget, measurement, philosophy, and tactics. Today B-B marketers have largely taken over the role of lead qualification,

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