Emailing Flash
UK-Netmarketing Weekly Round-up - May 18, 2001

No, we're not talking about some kind of sleazy porn email. Is it OK to send a Flash movie via email? In fact what can you send to customers by email without getting on their nerves and more importantly, so they can actually see what you're sending them. Following the often heated debate about the rights and wrongs of HTML email, the focus of conversation turned to Flash.

Viral Marketing Case Studies
UK-Netmarketing Weekly Round-up - May 11, 2001

Just exactly how do you go about 'viral marketing'? Who has been successful using this technique in the past, and more to the point does it actually work or is it more Internet bluster? Lisa Wood asked, "After his epochal rise to status of online marketing guru it seems there's now a Seth Godin viral marketing backlash and the unbelievers are questioning the effectiveness of viral marketing campaigns.

Search Engine Optimisation
UK-Netmarketing Weekly Round-up - April 27, 2001

Whether you've just put the finishing touches to your very first website, or you're marketing a large e-commerce enabled site, at some point search engine optimisation will make an appearance. With many subscribers to the uk-netmarketing list directly involved, when Mark Knight asked for some pointers there was no shortage of help.

Funding Conundrum
UK-Netmarketing Weekly Round-up - April 20, 2001

Getting Paid for Content
UK-Netmarketing Weekly Round-up - April 13, 2001

Data Protection Issues
UK-Netmarketing Weekly Round-up - April 06, 2001

Make Errors Work For You
UK-Netmarketing Weekly Round-up - March 30, 2001

Did you remember Mother's Day? Or did you find yourself on Friday afternoon hunting round websites for a company that could deliver the required floral tribute in time? Subscribers to the list didn't have much like trying Interflora, finding their website down for maintenance. The conversation focused in on the actual message that the maintenance page conveyed about the website and the brand.

Branding E-style
UK-Netmarketing Weekly Round-up - March 23, 2001

For those that got carried away, the extravagant sums spent on creating and marketing brands online seem to be coming home to roost about now. So, what is the best way to go about creating a strong brand?

Drop Dialling
UK-Netmarketing Weekly Round-up - March 16, 2001

Never heard of it? You will be soon. Drop dialling is a technique for generating revenues by persuading a web surfer using a modem to drop their current connection and re-connect via a premium rate line. With ad revenues still on the decline, perhaps this is a golden goose? You won't be surprised to hear that this latest innovation has been widely used by the online porn industry for some time now.

Site Testing
UK-Netmarketing Weekly Round-up - March 09, 2001

The uk-netmarketing list can be a very useful resource if you need a quick straw poll from a bunch of industry professionals. So, when Nick Horley asked for some advice for a friend thinking of offering site testing and re-writing services, there was plenty of advice on offer.

Effective HTML Email
UK-Netmarketing Weekly Round-up - March 02, 2001

Email marketing is on the rise, partly because of the relatively low cost, partly because there are so many parallels with the well-understood world of off-line direct marketing. Unfortunately, along with the benefits like reduced cost, the technology also brings a few headaches. One of the most major is the decision to use plain text email or email that uses HTML formatting i.e. it looks like a web page.

A New Type of Banner
UK-Netmarketing Weekly Round-up - February 23, 2001

The poor humble banner, much maligned but still the mainstay of the online advertising business. It's days look numbered and despite the inclusion of whizzy multimedia the banner has never seemed less glamorous. So when C|Net introduced an innovative new placement for their Flash banners on their news.com website, it drew some interest from uk-netmarketing members.

Are Users Stupid?
UK-Netmarketing Weekly Round-up - February 16, 2001

In the heat of the moment, usually in the last minutes before a website is ready to go live, some smart Alec will pounce and ask why it's so difficult to use. Usability, essentially the practice of making something user-friendly [I'm paraphrasing a lot before all the experts pile in with length definitions], can help alleviate these problems.

Feb. 13, 2001 Vol. II, Issue 2
Please forward this issue WITHOUT cutting. Thanks!

Writing Press Releases
UK-Netmarketing Weekly Round-up - February 9, 2001

Putting together a well crafted press release can be an arduous task, but if you don't have the budge to hire a PR company or even a freelancer, how do you DIY?