Brands, bands and social media savvy

Sony Music, MySpace Music, Euro RSCG KLP, Thinktank and Heartbeats will present their experiences and thoughts about communicating with consumers via social media at the Brands, bands and social media savvy event in Central London.

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Date: 28 April 2010
Location: IAB UK, UK


A chance to mingle and make friends in an informal environment. It’s an event for established people who work in film, tv, advertising and digital.

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Date: 14 April 2010
Location: Juno, UK

Media Matters

Media Matters is an open networking evening where you will have the opportunity to collaborate with business professionals from the worlds of advertising, PR, and production.

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Date: 18 February 2010
Location: The Slug and Lettuce, UK

What Now? Surviving and Thriving in a Rapidly Changing Industry

'What Now? (Surviving and thriving in a rapidly changing industry)' A unique evening with a panel talk followed by an open mic discussion and networking. Speakers include: Ben McOwen Wilson (Director of Online, ITV), Claire McArdle (4ip Digital Commissioner, Channel 4) ,Paul Banham (Digital Creative Director, J.W.T.)

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Date: 24 November 2009
Location: The Tabernacle, UK

Ralph Lauren Threatens Photoshop Critics

Flickr catwalk imageYou can never be too thin or too rich, right?

I totally agree with the second half of the statement you can never be too rich, there's no such thing. Too thin? Yip. You can definitely be too thin.

Not so for Ralph Lauren. They recently found themselves in a spot of hot water over some dodgily photoshopped images. They should have known something wasn't right when their model had a head bigger than her pelvis and a neck the size of a tooth pic. It was published anyway.

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Online Ad Spend Overtakes Television

monopoly-e-commerce by danielbroche - released from the Internet Advertising Bureau’s (IAB) bi-annual online advertising expenditure study, carried out in partnership with Pricewaterhouse Coopers (PwC) and the World Advertising Research Centre (WARC), makes for enlightening reading.

For the first time in the UK the internet has surpassed TV to become the single biggest advertising medium in the country.

Online adversiting spend overtook TV to become the UK's biggest advertising medium in the first half of 2009. It grew 4.6%, to £1.75 bn in H1, giving it a record market share of 23.5%.

Even as advertising experienced a 16.6% decline overall, online's ability to engage audiences, its measurability and a sturdy ROI is keeping the sector above water, where TV and other mediums have floundered and sunk.

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Video Embedded Magazines are Page Turners

CBS video in print playerAmerican magazine Entertainment Weekly is the first print title to have video adverts included inside their pages.

The adverts feature on small screens built into cardboard and the Entertainment Weekly one contains ads for Pepsi Max and US TV network, CBS. There are also in-built speakers and each chip can hold up to 40 minutes of video content.

Manufactured my Americhip, the technology is still quite bulky; the chip is mounted on a thick cardboard insert and takes several seconds to load. Quite the wait for an impatient reader.

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IAB Forum: Mobile

We’ve all heard how the mobile industry has expanded, we know consumers are ready to embrace the medium, we’ve seen hundreds of useful and not-so-useful apps popping up left, right and centre.

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Date: 26 August 2009
Location: IAB Offices, UK

Mobile Web Africa

If you, or the organisation that you represent, is currently involved in the development of mobile in Africa or is interested in exploring the potential business and developmental opportunities then Mobile Web Africa is an event that you should be attending. Please get in contact for more information.

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Date: 13 October 2009
Location: Michelangelo Hotel, ZA

iMedia UK Agency Summit

The UK's most influential agency executives will gather together this Spring to tackle the industry's most critical concerns for the last 10 months - how to evolve planning, strategy and innovation in the recession.

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Date: 11 May 2009
Location: The Grand, UK

Chinwag Live: Advertising Woes?

Shrinking markets and shrinking budgets - just how big will be the blow for online advertising? Join us on 10th February as we discuss the challenges and implications now facing the online advertising industry. Come quiz our panel on where limited ad budgets should now be directed, and how can agencies and brands adapt and survive in 2009.

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Date: 10 February 2009
Location: The Slug & Lettuce (Downstairs), UK

IAB/Microsoft Advertising Creative Showcase awards

In the third Creative Showcase seminar of 2008, we will present the winners from August - November.

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Date: 10 December 2008
Location: The Soho Hotel, UK

Behavioural Targeting: The Fire and The Fury

Behavioural Targeting - the saviour of internet publishing or the death of privacy? Our panel debates the benefits, drawbacks, options and threats created by this new path for advertisers.

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Date: 25 November 2008
Location: Bath House, UK

AdMob Mobile Analytics July 2008 Report


AdMob offers free reports with market level data, providing insight into trends in the mobile ecosystem.

AdMob stores and analyzes data from every ad request, impression, and click and uses this information to optimize ad matching. Every day, we see ad requests from more than 5,000 publishers sites in over 160 countries.

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Online Advertising: Beyond Good and Evil


By Aleksandra Bosnjak, Lead TMT Analyst

Rising broadband penetration is helping online advertising cut into the traditional media distribution market and the total online advertising market is estimated to be worth USD180bn globally.

Developing a successful value-added online advertising revenue stream is essential for future revenue growth for telecom operators, traditional media and the 'online advertising' veteran players such as portals.

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