behavioural advertising

The Cookie Law: Online Privacy and Your Legal Requirements

cookies by daniel.he

If you operate a business that uses cookies - for example, to track and target online behaviour - and you’re located within the EU, now is the time to get educated on the ePrivacy Directive. It’s a law, and compliance with it will start being enforced soon. In the event this is all news to you, let me explain.

The ePrivacy Directive stipulates that businesses must gain consumer consent before collecting or using their data. It applies broadly to cookies used for third party behavioural advertising and virtually any other ad-related purpose including analytics, optimisation and attribution. The scope is wide enough to implicate every site and every ad delivered in the EU.

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The IAB behavioural targeting workshop

A one day practical workshop presented with the IAB behavioural targeting council especially for media owners and publishers, will ensure you leave understanding the value of data and how you can capitalise on it.

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Date: 3 October 2011
Location: The IAB offices, UK