benchmarks

Online Retail User Experience Benchmarks 2006

Topic: 
usability
ecommerce
Publisher: 

What do online, offline and multichannel retailers need to know about the consumer internet habits in? Is there such as thing as “E-commerce 2.0”?

We feel that Online Retail User Experience Benchmarks 2006 is another groundbreaking study that e-tailers around the world should read and digest, before making the necessary changes to improve their websites. The result should be increased conversion rates and happier repeat customers. So what’s included in this 82-page report?

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MarketingSherpa B-to-B Lead Generation Handbook 2008

Topic: 
marketing
Publisher: 
  • Step-by-Step Instructions from beginning to end of lead generation campaigns
  • Over 150 Real-life Case Studies, tactics, how-tos
  • 60 Stats, Data Charts and eyetracking heatmaps
  • 158 creative samples
  • Download the Executive Summary
Improve Your Results (And the quality of your leads)

Since the year 2000, B-to-B marketing has undergone dramatic changes – in strategy, budget, measurement, philosophy, and tactics. Today B-B marketers have largely taken over the role of lead qualification,

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5th Annual Business Technology Marketing Benchmark Guide 2008–09

Topic: 
technology
Publisher: 
  • New Findings from over 10,000 business technology buyers
  • 934 marketing professionals surveyed
  • 216 charts, tables, and eyetracking heatmaps
  • 6 New Special Reports
  • Instant access to the Executive Summary
  • Podcast- Listen to Research Director Stefan Tornquist tell you what’s new in this Guide.
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    Search Marketing Benchmark Guide 2009

    Topic: 
    marketing
    search
    Publisher: 
  • Charts, tables and eytracking heatmaps
  • Survey results from search marketers and search marketing agency execs and staff
  • Stats on costs per click, conversion rates, SEO vs. PPC, and more
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    MarketingSherpa Email Marketing Benchmark Guide 2008

    Topic: 
    marketing
    email
    Publisher: 
  • Results from in-depth survey of 1,210 marketers with hands-on Email experience

  • 328 pages that include 260 charts, 12 images and 9 new eyetracking heatmaps

  • 4 new special reports
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    Ecommerce Benchmark Guide 2007

    Topic: 
    ecommerce
    Publisher: 
    The Guide features:
  • 98% new content
  • 223 charts & tables
  • 1,913 ecommerce marketers own data
  • Survey results from heatmaps 2,449 online shoppers
  • New eyetracking incl. Best Buy, Circuit City & Wal-Mart
    Bonus: Order now to get PDF instant download + Printed copy together - two for the price of one!
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    2008 Online Advertising Handbook + Benchmarks

    Topic: 
    marketing
    advertising
    Publisher: 
  • Fact-based data for online advertising strategy, tactics, and general know-how
  • 577 advertisers and marketers surveyed
  • Filled with common sense design and scientific targeting
  • 30 Images/Creative Samples
  • 116 Tables and Charts

  • Generate Real Value From Online Ads, Ranging From Behavioral to Contextual to Rich Media to Video

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