burson-marsteller

54% of Blue-Chip Marketers Tweeting

twitter logo map 09 by Boris Veldhuijzen van ZantenAccording to a survey from PR firm, Burston-Marsteller reported in Mashable, blue chip marketers favour (or should that be favor) Twitter over Facebook and blogs for that matter.

In numbers:

  • 54% are on Twitter
  • 32% have a corporate blog
  • 29% have a Facebook fan page

Despite recent criticism of Facebook's advertising, the inclusion of fan pages is reportedly providing clickthrough rates of 6.49%, but as a new feature this could be a honeymoon period.

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