#ChinwagPsych

Chinwag Psych (@ChinwagPsych) is coming to London on Thursday May 9th.

It is a conference and online publication covering psychology, neuroscience and machine learning for business and marketing.

We have some super special speakers to share with you Leigh Caldwell, William Higham, David Stillwell and Benjamin Ellis.

Dr. David Stillwell is Science Director at Cambridge Personality Research. He will be speaking at Chinwag Psych on May 9th, but here’s a preview of his thoughts on the role of tracking Neuromarketing.

Science fiction tells us brain reading is inevitable, but current methods are woeful at providing anything but the most basic insights. The Guardian reports on ad men using brain scanners, while companies such as NeuroFocus use caps covered in electrodes (EEG) or magnetic scanners (fMRI) to find out what we’re really thinking.

Professor Karen Pine is part of Chinwag Psych. She has previewed the event by talking about her project, Do Something Different.

I told a story recently about Mr. West, a teacher whose geography field trips consisted of him telling pupils, “Get as far away from this classroom as you can.”

My friend Jon was one of those pupils. At the age of 12 he and his mates hitchhiked 120 miles to Norwich. Mr West had told the boys to call him and reverse the charges. Yet when the operator announced the caller’s name and location, he refused the call.

There are many psychological drivers that govern the way we share, says Natalie Nahai, aka The Web Psychologist. These subconscious principles can be useful in creating compelling content. Here, ahead of her appearance at Chinwag Psych, she examines three of the most effective:

Social Validation

Social validation refers to our desire to develop ‘meaningful social relationships, and retain a favourable self-concept’ [1].

Chinwag Psych (@ChinwagPsych) is coming to London on Thursday May 9th. 

It is a conference and online publication covering psychology, neuroscience and machine learning for business and marketing.

A limited number of Early Bird tickets are now available. Get your tickets here. 

We are excited to be able to announce our first two speakers. Here come the girls...

Thank you to all that attended the long awaited Chinwag Insight: Psychology of Online Influence conference yesterday.

The afternoon was jam-packed with brain-busting insight from some of the leading experts from both academic and marketing worlds, bringing together theory and practice to build on the debate from the first event that took place during Social Media Week London in February.

Amongst the sea of information, here's a few of our favourite pointers on tackling online influence:

• 1. Know your target, 2. Communicate persuasively, 3. Sell with integrity.
• Relate to what bonds people and drives them to share: shared history, attitudes, society and culture.
• Identify the 5 types of influencers: idea starters, amplifiers, curators, commentators and viewers
• Provide 'social validation': ratings, reviews and pictures bump up effectiveness by 20%