consumer engagement

The Ultimate Social Media Post

Perfect Blog Post

Sharing and declaring are the foundation of social media, but businesses are still unable to decide on one issue: is there such a thing as the ideal post?

What makes consumers like a post? What makes them share? Answering these questions is tough, but can lead to an increase in awareness and stronger customer relationships.

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Help Save the Books

Book Shelves

I am not sure if it is because I am a ‘geek’ or just because I am lazy, but I love gadgets that make
my life easier, faster, and BETTER – gadgets, which 6 months ago, I didn’t even know I needed! But
there’s one I just cannot get on board with ...electronic reading devices.
I will never buy one!
I have lived in 3 countries in as many years and have very few possessions that I haul around with
me; honestly nothing of value. The one thing I do take with me everywhere is my books (even when
I am limited to only 20kg of luggage). Backpacking around Europe with the complete works of Jane
Austen and Crime and Punishment would not have been the same if I merely had a Kindle.
I just do not see how they can replace the joy of buying and owning a book. But we have all seen
what happened to the record store and CDs with MP3s and music downloads. This did not bother
me, and I do think storing thousands of songs on one small device offers value to the user. I also
thought the changing marketplace was a good thing for the music industry and consumers of music.
Making music more accessible to a wider market, and yes you can say the same for books. But I just
don’t see the benefits of devices like the Kindle; books have been around for centuries. It was the
first form of commercial and readily available media; it has been used for escapism since the bible.
Books are already accessible to large target markets.
I am sure what happened in the music industry foreshadows the fate of the book.
But the next generation will miss out on so much if they don’t experience the joy of books. Already
modern parents are entertaining their children with their iPad. In contrast my mum gave me her
nearly complete collection of The Baby-Sitters Club.
I love the relationship I have with books, and I will not aid and abet the growth of digital books in any
way, shape or form, when to me they fail to capture or enhance the experience of a paperback

I am not sure if it is because I am a ‘geek’ or just because I am lazy, but I love gadgets that make my life easier, faster, and BETTER – gadgets, which 6 months ago, I didn’t even know I needed!  But there’s one I just cannot get on board with ...electronic reading devices.

I will never buy one!

I have lived in 3 countries in as many years and have very few possessions that I haul around with me; honestly nothing of value.

The one thing I do take with me everywhere is my books (even when I am limited to only 20kg of luggage). Backpacking around Europe with the complete works of Jane Austen and Crime and Punishment would not have been the same if I merely had a Kindle.

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Brands are a 'Snow Show' in Social

Heathrow Snow

Watching the crowds at Heathrow and St Pancras waiting for planes and trains respectively got me thinking about the way brands communicate when there’s something wrong. In each case, the news was filled with disgruntled passengers bad mouthing their chosen travel companies, frequently because of the lack of information that they had been given.

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Online seminar with Gerd Leonhard & Alan Moore: thriving commercially in social media and the networked society

This interactive seminar run by Gerd Leonhard and Alan Moore is based upon their combined and extensive experience of working with many companies in helping them make the transition from a linear mass media model to a networked one. They will provide via case histories, practical guidance of how to thrive commercially in the networked society.

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Date: 1 March 2010
Location: Online, UK

Unlocking the Value of Video - Ooyala London Briefing

Ooyala London Briefing Event, Unlocking the Value of Video January 20th 2010, Century Club, London. With Jay Fulcher of Ooyala, William Wheaton of Akamai, Nick Thomas of Forrester, Amit Sharma of Ingenious Consulting and Paul Cheesbrough of Telegraoh Media Group taking part. William Cooper of Informitv will moderate. Please register to attend

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Date: 20 January 2010
Location: Century Club, UK

Media140 London What's next in consumer engagement?

Media140 strives to understand and progress the potential of disruptive real-time social media. Discover best practice in consumer engagement on the web at Media140 London 26 October, RIBA. www.media140.com/brands.

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Date: 26 October 2009
Location: RIBA, UK