conversion

Global Dawn's event, Personalisation Using Social Data in a World of Noise, took place at the Sport, Entertainment & Culture Hub at Engine on Wednesday 26th.

The event explored why personalisation has become so fundamental to business, and why is “social data” the key to unlocking the promise of one-2-one marketing? It also looked at exactly how to harness social data, pin-pointing exactly what data is important in a haystack of social noise.

The Conversion Conference (30th Nov - 1st Dec) is dedicated to anyone wanting to achieve maximum ROI from their online campaigns. The event will see internationally renowned experts explain how to improve sales and dramatically increase your site’s conversion rates.

We're delighted the organisers, Rising Media, have offered one lucky Chinwagger(s) the chance to win a free conference ticket.

Human beings crave trust. Even with total strangers in the “real world” we assign trust based on appearance and body language. But how do you build trust online, without any face-to-face contact?  The following pillars of trust can be employed with great effectiveness.

Appearance

First impressions matter. We try to put our best foot forward on first dates and job interviews. The same should be done online.

• Professionalism of design – Fonts, colors, and graphical elements must combine into a single visual “look”.
• Sparseness & neatness – Less is more. Ruthlessly edit everything on the page until it is pared to its essence.
• Organization & clarity - Too many choices of what to do on the page can be paralyzing, forcing your visitors to spend time trying to figure out what to read first.