facebook

Need Your Help, Which Topic for Next Chinwag Insight Conference?

Chinwag Insight: Facebook Marketing

Thinking caps on, pretty please - don't worry, nothing too onerous!

Chinwag InsightFollowing on from the success of our first Chinwag Insight conference, Chinwag Insight: Facebook Marketing, we're starting to plan for the next event, probably post-Easter 2012.

As with the first event, the aim of these conferences is to delve deep into a topic area. There's lots of options, which is where you come in. If we could beg 15 seconds of your precious brain power, could you fill in the poll below and let us know what you think.

It couldn't be easier. Just one question: which topic should we dive into and explore in-depth? Should we revisit Facebook Marketing, what about Twitter? YouTube? Or for those looking at B2B and recruitment, what about Linkedin?

// more

How Did Facebook Advertising Get So Big?

Facebook

The figures are enough to make your head spin: in the first half of 2011 Facebook revealed it had doubled revenue to $1.6 billion - with $500 million of that pure profit - and is on track to exceed $4 billion by the end of the year. Not bad for what began as an online college yearbook.

Facebook's astonishing growth in revenue is closely tied to user growth. The network has accrued a greater number of users than ever before, rising to over 800 million worldwide, extending to diverse demographics and locales, and enabling advertisers to reach and engage consumers with utmost precision and frequency.

// more

[Video] Chinwag Live: When Customer Service Goes Social Event Last Week

Last week saw the return of Chinwag Live, and with the help of our event sponsors, Conversocial we brought you Chinwag Live: When Customer Service Goes Social.

The event looked into the profound impact social media is having on how corporates interact with their existing and prospective customers. We discussed challenges and solutions as well as the future of customer service on Facebook and other social tools.

If you missed the event, or just want to take a look at the action again, you can check out the video here.

// more

Facebook Developer Garage London October 2011

John Haggis from Sheridan Solicitors returns to speak for us, talking about Facebook's privacy policies, and Iskandar Najmuddin, Technical Director at Syncapse (formerly Nudge) will give us a bumper-sized rundown on all the latest platform updates in the last three months, including those announced at f8 2011 in late September.

// more

Date: 19 October 2011
Location: Freemasons' Hall, UK

Facebook: US vs UK, The Brits Are Obsessed [infographic]

USA vs UK Facebook Statistics

Facebook: from the bedroom of an Ivy League colleague to a Silicon Valley powerhouse. It's an all-American startup dream, but one that the Brits have taken to heart and then some.

This new infographic from BLiNQ Media, who have recently opened an office in London, shows Facebook penetration in the UK (49%) leads the US (48%). OK, so obsessed might be going a bit far, but safe to say, we're fans despite any privacy concerns.

Whilst luxury brand tops the chart in the UK, it's Starbucks in the US, the other 4 top brands are all confectioners: Skittles, Cadbury Creme Egg, Cadbury Wispa and Maltesers.

// more

Facebook Marketing Conference: New Speakers, Exclusive Research & Early-Bird Ends Today

Stopwatch by Toby Bradbury

Today is the last chance to grab an early-bird ticket to this week's Facebook Marketing Conference on Thu 6th Oct. We know everyone works late, so the early-bird lasts until midnight.

Early-bird tickets start at just £199+VAT+booking fee with the chinwag discount code, saving £100 off the regular price. And for those interested in the Facebook Marketing Bootcamp workshop on Wednesday, there's just one ticket left.

The full programme is up on the website with a few last-minute additions helping us to take an in-depth look of the impact of the f8 announcements. It's going to be a busy day with 30 speakers from leading brands and agencies, discussing the strategies of getting ROI fro Facebook Marketing.

// more

What the f8 Facebook Conference Announcements Mean for Brand Advertisers

Brand by Rupert Ganzer

The impact of Facebook's announcements at f8 are still being digested, Mat Morrison, Head of Social Media at Starcom MediaVest and a speaker at Chinwag Insight: Facebook Marketing this week, takes a look at what these changes mean for brand adverisers.

Despite reaching half a billion Daily Active Users (DAU), Facebook's real value lies not simply in its reach, but in the depth of the data that it holds about that audience.

Much has been written about Facebook being driven by competition from other social networks, but it should be remembered that the real competition is not for users' time and attention, but for advertisers' budgets.

// more

Simon Says: Facebook is NOT Charging

Facebook Credits

The news hit my mini-feed like a ton of bricks. The truth is scarier than any horror film you've seen this year...

Facebook is changing and about to start charging it's users.

We've known for a while the company isn't as profitable as it needs to be and it's looking into an IPO. But is this move right for the company?

// more

We Are Social Join Faceook, M&S, Nandos, Conversocial and Capgemini to Complete Social CRM Panel Line-up

Chinwag Live returns next week, and we have a right treat in store for you. Not only do we have Facebook, Nando's, ConversocialMarks & Spencer and Capgemini on the panel, we are very excited to announce that Robin Grant, Managing Director of We Are Social is joining us to complete the high profile line up.

// more

One New Notification: Facebook F8 Heralds Dramatic Evolution

Timeline Video Screenshot

As we all know – yesterday was the Facebook F8 Developers Conference in San Francisco. After lots of speculation and rumours, I have boiled down the announcement and described what this means for the future of Facebook.

There are two things you need to know about from yesterday’s conference - The Facebook Timeline and Social Apps.

Facebook didn’t say when it will launch; the company merely said that it “won’t be available for a few weeks.”

However, you can get the Facebook Timeline immediately, if you submit yourself as a developer (which a lot of people are doing and I am also in the process of doing).

So…

// more

Big Names Added to Facebook Marketing Conference; Nokia, Tesco, Chelsea FC, Dr Who & Top Gear

Juggling Lego

Fancy hearing from leading brands such as Dell, BBC, Nokia, Tesco and Expedia?

Or how about examining some leading case studies, including The Big Fish Fight, Mr Men Sweets, Chelsea Football Club, Doctor Who and Top Gear?

If all of this sounds like something you would be interested in, you need to get yourself a ticket for the Chinwag Insight: Facebook Marketing conference on Thurs 6th Oct.

// more

Facebook Developer Garage London f8 2011 special

Facebook are holding f8 (their developer conference), for the fourth time on Thursday 22nd September in San Francisco. The event starts with a 90 minute keynote, and as we've done in the past, we're holding a special event in London where we will screen it live for everyone who can't make it over there.

// more

Date: 22 September 2011
Location: Glaziers Hall, UK

Chinwag Announces Facebook Marketing Conference & Bootcamp - 5th/6th Oct

FACEBOOK(LET) Frontside by GOIABA - Johannes Fuchs

We're very excited to announce the first Chinwag Insight conference and bootcampChinwag Insight: Facebook Marketing taking place in central London on 5th and 6th Oct, 2011. And for the Chinwag audience, book early and save £100 - on the early-bird rates, too.

Facebook has an audience of over 30m registered users in the UK and 700m worldwide and with a multitude of channels and techniques to target them, what's working, what's not. The conference will look at case studies from Dell, Channel 4 amongst others as well as hearing from Facebook themselves.

// more

Facebook Marketing Bootcamp

This day-long workshop, taking place at Channel 4's offices in London, will explore the practical side of the tools, tactics and best practice of Facebook Marketing. Find out how to use the tools to achieve that all-important ROI.

// more

Date: 5 October 2011
Location: Channel 4, UK

Facebook Subscribe: I Like You, But I Don't Have to Listen to You!

Facebook Subscribe Example

So, that's my facetious take on the new feature, Facebook Subscribe, launched yesterday in the run-up to the announcement frenzy of the company's f8 conference.

In a nutshell: Facebook Subscribe = Twitter Follow.

// more