ip

Pearson International's Lessons in Global Growth: People are the Secret Sauce

Avenue of Flags at the UN Building by Erin Faulkner

On the face of it, it's tough to draw parallels between one of Britain's oldest publishing business and small, fast-growing firms in the digital, or any other, industry sector. But there's some useful lessons to be learnt here that apply to any business, especially those based on intellectual property.

Last week, the folks at Fresh Minds invited me to a breakfast roundtable with guest speaker, Mark Anderson, President of Strategy for Pearson International who took us on a tour of Pearson International's journey from book publisher to one of the world's largest education providers.

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How To Sell Your Multi-Platform Content Globally. Uncover The Cash You Never Knew You Had!

Are you surviving? But want to thrive? You know how to create content but do you know how to sell it effectively? This workshop from Media sauce, Own -it and Skillset will look at how you can exploit your IP rights globally and across multiple platforms from traditional broadcast to mobile devices.

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Date: 17 February 2010
Location: Manchester Digital Development Agency, UK

Copyright or Wrong?

Make the most of the ideas, designs and campaigns that you produce for clients by understanding your copyright, trademark and intellectual property rights.

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Date: 13 October 2009
Location: DMA House, UK

First Tuesday: How to Protect Your Ideas

The changing economy has seen the number of patent applications jump off the page - your business is only as strong as its protection against competitors so what are you doing to protect what's yours?

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Date: 6 October 2009
Location: The Hospital Club, UK

IV 08 Video Expo

IP'08 is designed for IT professionals involved in specifying and implementing converged networks and the applications that run on them across voice data and video. The event brings together the four key service stacks that impact an IP network, Mobility & Wireless and IP Applications.

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Date: 1 October 2008
Location: Earls Court, UK

Creative Business in the Digital Era (free seminar)

Seminar to help you understand the opportunities presented by open IP (intellectual property) and making it a central part of your creative business model...

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Date: 19 March 2008
Location: 01zero-one, UK

Creative Business in the Digital Era (free seminar)

Seminar to help you understand the opportunities presented by open IP (intellectual property) and making this a central part of your creative business model...

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Date: 18 March 2008
Location: 01zero-one, UK

Creative Business in the Digital Era (free seminar)

This one day seminar will help you understand the opportunities presented by open IP and how being open can be a central part of your creative business model.

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Date: 17 March 2008
Location: 01zero-one, UK