jwt

SMW London Round-up: Game On! Games & Brands sponsored by Nokia and JWT

NokiaConnects

Social Media Week London generated so much coverage that it’s taken us a little while to pull together all the information. This review brings together the video, tweets and speaker presentations from Game On! Games & Brands sponsored by Nokia and JWT.

Traditionally two separate industries, games and social media have meshing together in a variety of ways, providing opportunities for brands.

Traditional games companies are embracing social media, social gaming market is set to hit over $1bn this year and brands are combining game mechanics and social media to drive campaigns.

Opportunities exist, all are benefiting from targeting a wider demographic, increasing engagement and create rewards and status to drive behaviour both off and online.

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SMW London Snippet: Interview with Miguel Andres-Clavera, Head of Innovation for JWT

Miguel Andres-Clavera

We managed to grab Miguel Andres-Clavera, Head of Innovation at JWT, for a chat after the Game On! Games and Brands panel, sponsored by Nokia and JWT, on Weds 9th February as part of Social Media Week London.

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SMW London Round-up: The Future of TV Advertising: Keeping It Social, sponsored by JWT and Fundamental Amp

SMW London Design Council

Social Media Week London generated so much coverage that it's taken us a little while to pull together all the information. This review brings together the video, slides and coverage from The Future of TV Advertising: Keeping It Social, sponsored by JWT and Fundamental Amp.

The panel brought together leading thinkers in the field to discuss the opportunities and challenges of TV in a world where social media is embedded into the daily lives of the majority of the audience. How can brand advertisers and their agencies put the social into TV to maximise impact.

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Game On! Games and Brands sponsored by Nokia and JWT

Traditional games companies are embracing social media, social gaming market is set to hit over $1bn this year and brands are combining game mechanics and social media to drive campaigns. Join the discussion with experts from Wired, JWT London and Nokia.

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Date: 9 February 2011
Location: The Design Council, UK

First Batch of Tickets Released for Social Media Week London Events

Tickets by Brendan Riley

Save the date: 7th-11th Feb 2011. In less than four weeks London joins New York, San Francisco, Rome, Paris, Toronto, Sao Paulo, Hong Kong and Istanbul for Social Media Week 2011.

Over 500 tickets have been have booked already, but there's still time to grab yours. Keep an eye on the schedule as events are being added every day, we're expecting over 70, double last year's total.

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