marketingmonitor

MarketingMonitor: 11 June 2001, Vol. II, Issue 3

June. 11, 2001 Vol. II, Issue 3
Please forward this issue WITHOUT cutting. Thanks!
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1) Intro

2) News: Tiscali Tumbles and Fox Apes Spielberg

3) Case Study: Butterkist Popcorn�s clever contra

4) Info: About the publisher

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INTRO
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Sponsor:
~~~~~~~~ Are You Missing a Marketing Opportunity? ~~~~~~

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10 June 2001 by Sam Michel

MarketingMonitor: 13 February 2001, Vol. II, Issue 2

Feb. 13, 2001 Vol. II, Issue 2
Please forward this issue WITHOUT cutting. Thanks!

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13 February 2001 by Sam Michel

MarketingMonitor: 24 January 2001, Vol. II, Issue 7

January. 24, 2001 Vol. II, Issue 7
Please forward this issue WITHOUT cutting. Thanks!

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24 January 2001 by Sam Michel

MarketingMonitor: Butterkist Case Study

CASE STUDY: Butterkist Popcorn
12/6/00

Butterkist nets 34,000 competition entries and hefty brand exposure through clever contra.

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11 June 2000 by Sam Michel

MarketingMonitor: BBC Case Study

CASE STUDY: BBC Essentials
11/2/00

iJack score strong response and maximum exposure.

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11 February 2000 by Sam Michel