measurement

Find out how to: Convert leads into sales Improve your customer retention rate Measure your service delivery Improve staff performance Increase your profitability

social media, marketing, digital, monitoring, communities, measurement, pr, public relations, customer insight, social crm, social shopping, b2b, location based marketing, tv, mobile, social gaming, New York

social media, marketing, digital, monitoring, communities, measurement, pr, public relations, customer insight, social crm, social shopping, b2b, location based marketing, tv, mobile, social gaming, Dubai, Middle East

Audience / Intended for: heads of marketing, marketing managers, heads of pr, agencies, brand managers, online marketers, digital marketers, social media platforms, broadcasters, mobile

social media, marketing, digital, monitoring, communities, measurement, pr, public relations, customer insight, social crm, social shopping, b2b, location based marketing, mobile, social gaming, cape town, africa

Keywords: social media, marketing, digital, monitoring, communities, measurement, pr, public relations, customer insight, social crm, social shopping, b2b, location based marketing, tv, mobile, social gaming

Social Media Results Conference – From Engagement To ROI From Conversation To Conversion: Demonstrate Real Results By Driving The Customer Journey With Consistently Genuine Interaction & Fully Integrated, Targeted Social Media Campaigns

2010 saw the launch of a platter of Social Media Monitoring tools and a shift in Social Media marketing that saw the industry grow up somewhat. A shift that moved the focus of Social Media from the fun of collecting followers to the focus of ROI and understanding consumers’ behavior online.

This session combines Ask the Experts Clinic, panel session and case studies exploring the current metrics with insight what's around the corner, a networking lunch followed by one-on-one expert sessions with Market Sentinel. Meet experts from Market Sentinel, Brandwatch, GlobalWebIndex, Synthesio, Visible Technologies and more. Grab a space now!

Measuring ROI from social media is essential yet tricky. Hear expert advice on how best to measure results, maximise ROI and prove its worth to management

With social media marketing now becoming mainstream, we see the move beyond the hype and experimentation to best practices and consolidated learning. And perhaps more importantly businesses are now asking the question - where is the money is in social media?

"Half my digital budget is wasted. And I still don't know which half!" - Is anyone applying direct marketing rigour in the digital world?