online visibility

Join 17+ senior food and drink brands and retailers including ASDA, Kellogg Company, Monster Energy, Arla Foods, Morrison's, Mondelēz International, Twitter and Kerry Foods reveal best-practice case studies for on-trend, results-boosting digital food and drink strategies

This workshop will introduce Google Analytics and explain how to use it effectively and how to integrate it into marketing campaigns. Other analytics tools will also be considered, and participants will be given advice on how to analyze the origins of their web traffic and convert their traffic into sales.