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Last week I attended the Chinwag and Our Social Times conference on Facebook Marketing which was excellent. The topic I found most interesting was Facebook’s EdgeRank, but when asked how many of us know about the algorithm, I was surprised by the lack of hands that showed.

It’s actually quite a simple concept and one all Facebook Marketeers should be aware of. The following Q&A explains all you really need to know about Facebook’s EdgeRank and how to manipulate it to boost your Facebook marketing activity.