results

The Unlocking Programmatics Conference – Maximising Performance

In one compact day 19 programmatic innovators including; ASDA, O2, Tesco, HSBC, Papa John's, GSK, Skyscanner, Auto Trader, Cheapflights, Trainline and Pernod Ricard will present practical strategies to maximise performance, viewability, efficiency and reach for results-driven programmatic advertising.

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Date: 30 June 2016
Location: Museum of London Docklands, UK

The Social Media Results Conference – Future Strategies

Join 30+ brands including; Paddy Power, Asda, Visa, Kelloggs, Buzzfeed, Halfords and Hotels.com Check out the full agenda here: http://www.socialmediaresultsconference.com/brochure

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Date: 13 May 2015
Location: Museum Of London Docklands, UK

Social Media Results For PR & Comms Conference

Tried and tested social media strategies from 22 brands to cut through all the noise, mobilise engagement and clearly demonstrate real results.

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Date: 29 November 2011
Location: Hotel Russell, UK

Workshop: Measurability and ROI - Reporting and building on the effectiveness of digital marketing

Justify your marketing spend and gain an indepth understanding on the latest techniques to measure the effectiveness of your digital marketing campaigns.

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Date: 11 May 2011
Location: etc Venues, UK

Social Media Results Conference - From Engagement To ROI

Social Media Results Conference – From Engagement To ROI From Conversation To Conversion: Demonstrate Real Results By Driving The Customer Journey With Consistently Genuine Interaction & Fully Integrated, Targeted Social Media Campaigns

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Date: 14 June 2011
Location: The Hotel Russell, London, UK

Fail to Plan Your Social Campaign - Plan to Fail!

FAIL (possible EPIC FAIL) by Rob Boudon

A key mistake made by brands when they first enter the social sphere is to forget that they’ll need a way to measure the tangible success of their efforts. Effectively brands leave themselves unable to measure the ROI of their social activity and as a result it can very easily become a wasted effort.

When you first engage through sites such as Facebook or Twitter it’s very easy to be fooled into thinking that a million online followers is an end to itself, but if you haven’t at the very least considered a future strategy for turning your new online friends (followers and fans) into *real* customers, it’s highly unlikely to happen on its own.

Just as with any other marketing campaign, clear objectives should be set right from the start that can be clearly measured and analysed in order to tell you exactly how successful your activities have been.

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13 February 2011 by Benn Achilleas