Rob Proctor

Oversharing or Misunderstood? Automatic Sharing in Social was hosted by Betapond on Thursday 27th September 2012 at the Advertising & Marketing Hub at Facebook.

When Facebook unveiled Open Graph and made it possible for apps such as Spotify, Netflix or social readers for the Guardian, Independent or Washington Post to share automatically, it divided opinion. “Frictionless sharing” is a great way to discover new stuff from friends but some think it’s Too Much Information.