semiotics

Ok. So Facebook messed with our mojo and never told us about it.

If you’ve been living under a rock – or at Glastonbury – for the past few days, you might be forgiven for having missed the breaking news that Facebook conducted an experiment for one week in 2012, skewing nearly 700,000 users’ newsfeeds to be either happier or sadder than normal by making some sneaky adaptations to its algorithm.