social advertising

Social Media Advertising Master-class

Unique 1-day master-class, taking place in the heart of London, designed to teach you exactly how best to build a strong advertising presence, how to adhere to best practice guidelines and how to convert customers.

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Date: 4 June 2015
Location: 1 America Square, UK

Ads Aren't Fads as Sharing Surges Fifty-Fold

 

Social video advertising has exploded. It’s up 5000% since 2006, according to Unruly Media’s
Viral Spiral, charting the three most shared campaigns over the last seven years.
During 2006, the biggest ad of the year was Dove Evolution, which achieved 60,954 shares compared to 4.24m for the company’s Real Beauty Sketches in 2013 
Sharing of the top three branded videos has grown from 1.6m in 2010 to 11.6m in 2013
40% of the top 20 ads of all-time were released in 2013
The most shared ad of all time is still Volkswagen’s 2011 The Force with TNT Benelux’s 2012 Dramatic Surprise  in second, just ahead of Real Beauty Sketches

Sarah Wood, co-founder of Unruly, “From a marketing perspective shares are more meaningful than views. A share is a genuine measure of deep engagement and a driver of significant earned media.
“What we choose to share is a barometer of how we’re feeling, a barometer of what’s moving us to talk around the global water-cooler.”
 The full story, with infographic, is available here.

Photo (cc) Damien

Social video advertising has exploded. Boom!

It’s up 5000% since 2006, according to Unruly Media’s Viral Spiral, charting the three most shared campaigns over the last seven years.

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Flumes News: Social Media's Top 5 London 2012 Olympic Commercials

With the Olympics fast approaching (just 38 days, 10 hours and counting...) Flumes News has collected the Top 5 Olympic commercials, reaching that title by being most tweeted - celebrating upcoming events, showcasing the world's top atheletes and with a little hint of classic British humour too.

In Olympic tradition, my Gold, Silver and Bronze of the 5 are included below. Personally I wish the Olympics was like the first, complete with business men fencing with umbrellas in the City...

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