sxsw2010

The third video installment from Digital Mission to SXSWi 2010 from Techfluff.tv's Hermione Way.

In a whirlwind trip around SXSWi, she speaks to the Digital Mission companies, visitors to the Digital Mission stand "Trust Agents" author, Chris Brogan and Tuttle Club's Lloyd Davis with a ukelele solo (yup, you read that right).

It's hard to describe South by South West interactive. Yes, it is a trade show. Yes, it's a conference. Yes, there's lots of business going on.

The laid-back atmosphere of Austin pervades the event, and despite the frenetic activity, networking and business going on, for the attendees it doesn't feel like a corporate environment.

Hermone Way from Techfluff.tv, took her film crew out and about at the Austin Convention Center, to try and capture what makes SXSW special.