trade marks

Understanding Trade Marks in Fifteen Simple Steps

A copyright will protect you from PIRATES by Ioan Sameli - http://www.flickr.com/photos/biwook/145765624/Note that this is a UK/EU perspective and laws do vary across territories.

1.  A trade mark is anything that identifies the goods and services of a business or distinguishes them from those of another.

2.  A registered trade mark gives statutory protection and an effective monopoly in respect of that mark for the goods or services it is registered for AND for similar marks with the same or similar goods where there is a likelihood of confusion. Well known registered trade marks have additional protection if used by others for different goods or services to those for which they are registered if that use takes unfair advantage of or is detrimental to the repute of the well known registered mark.

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Google Adwords trade mark policy change - has the law changed?

So I have just received this:

 

 

-----Original Message-----

 

From: Google [mailto:trademark-policy-revision@google.com]

 

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Trade marks are property - treat them that way.

I see that Google is getting it in the neck again over trade marks. It seems it can't win - if it takes action to deal with trade mark infringers it is criticised as being over zealous and if it doesn't it is seen as being irresponsible.

I'm not going to add weight to any side of the argument here but it might help to explain a bit more about what trade marks are and what they do.

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