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The Corporate Communications Conference – Influential, Innovative, Impactful

Join 33 senior corporate communications innovators from brands such as BP, MetLife, BBC News, The Co-op, BMW, The Body Shop, Avon, NHS England, Channel 4 as they share fresh ideas, pioneering approaches and new tactics for innovative, high-impact corporate communications strategies which deliver results on 8th February in London.

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Date: 8 February 2017
Location: One America Square, UK

The PR and Social Media Conference

Join senior PR and comms professionals from brands such as Garnier, Coca-Cola, Jaguar Land Rover, Twitter, Santander, BP and many more as they share best practices on how to harness advanced social media strategies to revitalise their PR and communications with innovative, influential and engaging content and channel strategies which drive results.

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Date: 23 November 2016
Location: Museum of London Docklands, UK

The Thing About the Influencers: All Is Not What It Seems

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Stephen Fry - Dog Wow - Mat Morrisson

Veteran marketing strategist, Mat Morrison (aka @mediaczar) and self-described "World's Oldest Living Social Media Guru unpacked what 'influencer' means for marketing campaigns in his recent Digital Shoreditch presentation. Here he investigates just how influential is Stephen Fry and a lot more...

These are the slides and the (highly idealised, improved and much more eloquent) script that went with them at my lightning talk today at Digital Shoreditch. In reality, there’s a lot more thought and attention in this post than there was in the talk.

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Integrating Social Media and Email Marketing

Join us at 3pm on Tuesday 28th October to explore how you can combine email with social media to boost marketing results.

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Date: 28 October 2014
Location: Online, UK

Driving Engagement and Developing Your Business Through Social Media

Attendee packs on social media, networking opportunities and refreshments of tea & coffee, champagne & canapes will be provided. Book your ticket today to seccure your place on this must-see event

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Date: 20 October 2014
Location: TBC, central london, UK

The Social Media Results For PR & Comms Conference – Engage & Deliver

Join 41 iconic brand speakers including Tesco, Universal Music, Asda, Monarch Airlines and Shell and discover how to create influential engagement and fresh, innovative content to drive social media results and value for PR and comms.

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Date: 26 November 2014
Location: The Congress Centre, UK

Simon Says: Twitter TV is both Good, Bad and Ugly

Twitter World Cup Hashtag Screenshot

Twitter must have seen it coming… with the World Cup in full swing Twitters “mute” button couldn’t have come at a better time for me (and anyone else who dislikes the spot).

It’s a great feature, but I’d be keen to see Twitter allow you to block out words and hashtags from your timeline. Never again will I have to see #JustinBieberForLife.

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When E-commerce And Social Media Collide - #AmazonBasket

It’s late afternoon, your rate of procrastination is at its highest and you’re scrolling through your twitter feed trying to pass the time until 5.30, when you see it. 
That laptop you’ve had your eye on is now on sale. 
Mental note: Get that later. 
But by the time you’ve made your way to the bottom of your feed, you’ve forgotten all about it, it remains forgotten about for weeks, even months and by the time you remember it’s gone back to full price. 
To combat this, Amazon and Twitter have combined forces to create #AmazonBasket. It allows customers to shop via their social media feed, keep tabs on their favourite items and is a lovely little way for retailers to engage with current and prospective consumers. 
#AmazonBasket (or #AmazonCart if you’re in the US), allows Twitter users to save products to their Amazon carts to purchase later. You first need to link your Twitter account to your Amazon one and from then on, anytime you see an Amazon product link in your Twitter feed, all you need to do is reply with “#AmazonBasket” for the item to be immediately added to your Amazon shopping cart. To finalise the purchase, just log into your Amazon account and hey presto, there will be a list of the items you’ve added from Twitter in your cart. 
The practice of tying ecommerce with social media will not only save consumers’ valuable time but retailers can also use it as a tool to remind users of their product.  
Amazon have also told a source they are open to working with other social networking sites meaning the trend is growing… 

It’s late afternoon, your rate of procrastination is at its highest and you’re scrolling through your twitter feed trying to pass the time until 5.30, when you see it. 

That laptop you’ve had your eye on is now on sale. 

Mental note: Get that later. 

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Social Media In Ten Years - A Prediction

Over the last decade, so many of us have become slaves to our Twitter feed or Facebook posts. With Twitter turning 8 this year and Facebook turning 10, who could have predicted how much these networks would take off. Klood takes a look at what social media might be like 10 years from now. 

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The Plug Has Been Pulled On Twitter And Soundcloud Collaboration

Soundcloud may be known as the Youtube of audio but will it really enhance the core service of Twitter? With a huge number of music celebrities already using the site to communicate with their many followers, it does seem a sensible progression for the company to evolve into a music service. 
SoundCloud is a free service that lets users, from individuals to DJ collectives to bands, upload and share audio files around the Web and according to Relode, Twitter were in talks with the Berlin-based startup to strike up a deal.
This would have been a huge move for Twitter and it’s investors, who are becoming concerned with the slow growth of the company. After going public last November at $26 a share, it quickly rose to $74.73 before beginning a long downward slide.
However, it’s now come to light that Twitter have said no to this new deal. Why? Well we’re not 100% sure, but we could hazard a guess. 
Users 
With over 250 million users and estimated value of $700 million, Soundcloud are certainly attractive to Twitter’s big guys, however a large number of the DJ community are abandoning ship and joining other services such as MixCloud, MixCrate and Play.fm. 
To cover their back, Soundcloud use Audible Magic technology to flag up unlicensed songs. Soundcloud then issue a take-down notice. Unfortunately, errors often happen with this technology and users are ordered to take down their own music, resulting in some miffed off customers having to defend their own compositions meaning more and more are switching. 
Revenue 
Soundcloud isn’t particularly well set up for advertising in the same way similar streaming services are so its revenue is limited. Of course, there is the option to pay for higher tier service, complete with unlimited uploads & detailed statistics on who’s listening but we all like free and so the majority of users just stick to the free stuff. 
Licensing
Possibly the biggest red flag. Soundcloud doesn’t have any licenses from music labels or publishers meaning for a smaller entity like Twitter, obtaining these licences could be hugely expensive and full of hassle. 
So Twitter may need a way to kick up its stock price, but it would seem they’ve seen the light and would agree Soundcloud isn’t the way to go. Back to the drawing board for Twitter then. 

Soundcloud may be known as the Youtube of audio but could it really enhance the core service of Twitter? With a huge number of music celebrities already using the site to communicate with their many followers, it does seem a sensible progression for the company to evolve into a music service. 

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Toppling Taboos (And Winning) Online

'I wish I had breast cancer'.

As slogans go, it was risky. But in terms of raising awareness (of pancreatic cancer), it was absolute genius.

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Handy Hints To Get Over 100,000 Twitter Followers

What's the secret to Twitter success? If you're not Harry Styles or Coca Cola, you will need help. Step forward, Chris Bolman.

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Tweeting for Science - Citizen Science meets Social Media

Thought science was only for clever-clogs' in lab coats? Nope, science is for everyone! Citizen Science involves anyone from any walk of life in genuine science by inviting them to help gather data, process and tag data, recognise patterns, play games and even just tweet!

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Date: 20 March 2014
Location: Dana Centre, UK

Twitter's Quarterly Results: What Marketers Really Need To Know

There’s been a lot of negative coverage this morning regarding Twitter’s latest financial results. The focus has been on the poor profit figures (the company posted a net loss for the full year of $645 million against revenues of $665 million), but what numbers did the social network reveal that might be of interest to those brands using it to engage consumers and customers?
Usage
Investors have reacted badly to the news that – in the US – monthly active users (MAUs) only grew by one million (1.9%) in the last quarter of 2013

There’s been a lot of negative coverage this morning regarding Twitter’s latest financial results. The focus has been on the poor profit figures (the company posted a net loss for the full year of $645 million against revenues of $665 million), but what numbers did the social network reveal that might be of interest to those brands using it to engage consumers and customers?

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The Wrong Social Network: How Cognitive Bias Fools Marketers

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kensington market graffiti by Jacob Earl

This post was written by Mat Morrison, Social Media Strategy Director at Starcom MediaVest Group and originally appeared on his blog. You can find him @mediaczar and his evil alter ego, @evilczar.

Like most other modern human beings (and I’m including you in this), I’m naturally bad at prioritising my life. There are all sorts of psychological processes that — while nicely suited to living in the early hominid moment — aren’t much use when it comes to mid- and long-term planning in the modern world. Wikipedia maintains a handy-dandy list of the resulting cognitive biases that’s worth perusing from time to time.

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