way to blue

Fire the Creatives! Way to Blue at #SMWLDN.

fire them

The film marketing model we see today has remained largely unchanged since the 1980s. In this recap of Way to Blue's event "Fire the Creatives! The Audience Has Arrived", Dan Heale takes a look at the influence of the audience on 21st century film marketing.

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4 October 2013 by Chinwag Team