advertising

The banner is dead, long live the banner...
UK-Netmarketing Weekly Round-up - February 11, 2000

Unsurprisingly the topic of the humble banner advert makes frequent appearances on the UK-Netmarketing list. This week, William Wemyss kicked things off with his thoughts on how the fairly dismal industry average click-through could be improved.

Offline ads getting over-priced?
UK-Netmarketing Weekly Round-up - January 28, 2000

Since the New Year it's been hard to pick up a magazine or walk past a poster site without seeing www.something-or-other.com advertising their wares. Chances are a big chunk of any new dotcom's launch budget has been allocated to offline advertising, with some list subscribers complaining that this is causing offline ad rates to go through the roof.