blogging

There’s been a lot of negative coverage this morning regarding Twitter’s latest financial results. The focus has been on the poor profit figures (the company posted a net loss for the full year of $645 million against revenues of $665 million), but what numbers did the social network reveal that might be of interest to those brands using it to engage consumers and customers?

Freelance marketplaces were supposed to funnel the working masses and the employers that need their services into the 21st century: as an employer, your reach is global, as a freelancer, your workplace location, your appearance, and in some cases your past work history, become irrelevant.

Adopting a 'Growth Hacking' strategy can help measure, refine and sharpen your marketing, and it's easier than you may think.

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`"Always on" for consumers means 'ever onward' for digital marketers.

That's the conclusion of a PwC and IAB survey showing that mobile advertising earned £429.2 million during the first half of 2013, continuing the sector's exponential growth.

BBC Worldwide Labs is a six-month accelerator programme for emerging media digital companies in the UK. It is designed to help startups gain traction by working closely with the experts at BBC Worldwide across all divisions: from technology and content to marketing, sales, advertising and legal, as well as having access to prime office space in the Media Centre in White City.

Redundancy isn’t a positive word, but in digital business it can be the difference between success and failure.

It’s a term used across the high tech sector, especially in ‘software as a service’ or SaaS, where the service is based in ‘the cloud’. SaaS is a growing sector because it’s a rapid means of improving site operation and data analysis, and it enables smaller brands to compete.