pr

Paying attention to your brand can be easy and invaluable. Many larger brands employ tools or services to monitor offline mentions and communications, but how many are connecting this fully online?

At the most basic level, monitoring references to your product, brand or service can be achieved simply through Google Alerts. There are more advanced solutions that can track the importance of the content, the importance of the poster and the potential influence of a post, but we'll leave that for a later post.

Getting Paid for Content
UK-Netmarketing Weekly Round-up - April 13, 2001

Writing Press Releases
UK-Netmarketing Weekly Round-up - February 9, 2001

Putting together a well crafted press release can be an arduous task, but if you don't have the budge to hire a PR company or even a freelancer, how do you DIY?

Banner Ads vs. PR
UK-Netmarketing Weekly Round-up - February 2, 2001

On the face of it might be tempting to think that buying banner adverts to promote your website would be easier than a spot of well-placed PR. Trouble is, it's not so easy to target banner ads, measure the results and roll-out a well formed campaign. Once you've gone to all that trouble, would it have just been easier to follow the PR route?

Strategic Online Marketing
UK-Netmarketing Weekly Round-up - October 13, 2000

Despite some trends for heavyweight marketing campaigns using traditional media, a well planned and executed strategy for online marketing can achieve an awful lot of bang for your buck.

Chris Lascelles asked the list, "We are currently reviewing our online marketing strategy and I would be very grateful if someone can quickly give me a few pointers. What factors should I consider in an online marketing strategy apart from:

PR vs. Advertising in the Dotcom Marketing Mix
UK-Netmarketing Weekly Round-up - July 28, 2000

More than ever, investor's beady eyes are scrutinising what their marketing pounds are buying. Which weapon in the marketing arsenal works best for dotcoms? PR? Advertising?

Big bang or little whimper?
UK-Netmarketing Weekly Round-up - November 26, 1999

The recent spate of launches and harsh criticism that these have received from list subscribers, I asked whether it was better for a brand to launch with a massive wave of publicity, or to launch quietly, test their product and grow gradually. C. Locke replied, "There seems to be a cultural divide between the desires of marketing teams and the potential of the technical teams... All of the recent disasters were caused by internal rather than external factors."