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Advanced Google Analytics for Search Marketers

If you're leading SEO campaigns where you have to communicate the success of your campaigns and gain valuable insight. Incredibly powerful for Account Managers, SEO Managers and aspiring Insight Directors.

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Date: 12 April 2012
Location: Business School of Brighton University at the Mithras House Campus, UK

PR: Closing the loop on SEO & social media

Do you have to build links to websites that need to make a big difference to a websites link equity? Perfect for Link Builders, SEO Managers & Heads of SEO departments that want to learn from the world of PR.

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Date: 12 April 2012
Location: Business School of Brighton Unversity at the Mithras House Campus, UK

Google @ SocialMediaWeek

Join us to hear the latest thinking on social media and our wider social worlds from Google experts, academics and advertisers including the legendary Robin Dunbar (of Dunbar's number fame), Cadburys, Oxfam and senior Googlers.

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Date: 16 February 2012
Location: Design Council, UK

Social media + digital commerce = online success

Warren Knight, Social Commerce expert, will be sharing how to drive traffic to your online store with a multi-channel experience. Learn how to optimise your online store using the latest social commerce tools and design whilst devising a monthly content marketing strategy that consumers will fall in-love with.

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Date: 17 February 2012
Location: Central Working, UK

Social Media for your brand - Taking your brand into the social web... and coming out on top

Getting it right on the social web isn’t easy. While brands and agencies have more platform and service options these days they also have to face the realities of a crowded social marketplace and increasingly hostile natives. So how does a brand go social when the social web just wants the brands to go home?

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Date: 16 February 2012
Location: Central Working, UK

The Socially Successful Business Explained with BBC News Social Media Expert, Matt Hodkinson

What is it about some businesses that succeed in creating more business via social media than others? Matt Hodkinson presents the 7 Secrets … the elements of a social business that ensure growth, improved business acquisition, and retention, irrespective of size.

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Date: 13 February 2012
Location: Central Working, UK

SMX London

SMX London is programmed by the sharpest minds and most experienced team in search marketing. Together, Search Engine Land editor-in-chief Danny Sullivan and executive editor Chris Sherman have covered the topics, interviewed the news makers and educated generations of search marketers.

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Date: 15 May 2012
Location: Chelsea Football Club, UK

Search Marketing Expo - SMX London

Search Marketing Expo is the only search marketing conference designed exclusively for experienced internet marketers. Learn about driving traffic and increasing conversions from paid search advertising, SEO, social media marketing, search analytics and more.

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Date: 15 May 2012
Location: Chelsea Football Club, UK

Evidon ePrivacy Webinar

Evidon ePrivacy Webinar The webinar will provide a concise update covering the latest advice from the UK’s Information Commissioners Office (ICO), the Internet Advertising Bureau UK, the Article 29 Working Party, and businesses themselves that are working proactively to ensure compliance with the ePrivacy Directive by the 25 May deadline.

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Date: 31 January 2012
Location: Global Webinar

PHP UK Conference 2012

PHP UK Conference 2012 is PHP London's seventh annual conference, building on the success of previous events by expanding to a double-day event, to accommodate the continual growth of the PHP community and PHP development industry.

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Date: 23 February 2012
Location: Business Design Centre, UK

Simon Says: Supermarkets can do so much more with Social & Technology

Supermarket

Technology is designed to make our lives easier, faster and ultimately more fun.

Tesco is my supermarket of choice. This isn’t because it’s the nearest shop to me. Nor is it because I think they are the cheapest. It might have something to do with the fact I worked for almost all of the other big chain supermarkets in my teens and still have a little grudge about being treated poorly for minimum wage, but I think the main reason I’ll go to Tescos is the clubcard.

At the start of 2011 I purchased my first iPhone. When I got it home I immediately started downloading apps. Once I’d got Angry Birds, Facebook & Twitter I started to search for the more "specific" apps for me. I found the Tesco Clubcard app and moved straight over.

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PR and SEO

PR and SEO workshop from the Chartered Institute of Public Relations

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Date: 20 January 2012
Location: CIPR Public Relations Centre, UK

Google Analytics

Google Analytics workshop from the Chartered Institute of Public Relations

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Date: 19 March 2012
Location: CIPR Public Relations Centre, UK

Simon Says: Google+ has a chance to sit next to Facebook

Google vs Facebook

Google+ started life as an attempt to be another Facebook. If I am honest it did a better job - but then again, it's not hard to stand on the shoulders of a giant (metaphorically speaking). The problem with Google+ is it doesn't offer anything additional to Facebook on first viewing.

Google+ is beautiful and easier to use than Facebook - my mum could set up an account on her own which is saying something. But after half an hour she was back in Facebook. Why? None of her friends were using Google+.

So does Google+ stand a chance? Until recently I would have said no.

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Editorial Skills for Charities Workshop

This practical workshop will help you sharpen your editorial skills and produce powerful publications and sparkling copy.

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Date: 26 January 2012
Location: London, UK