Data protection workshop for direct and digital marketers

Data Protection Workshop for Direct and Digital Marketers  

The essential guide to the Data Protection Act 1998 and the Electronic communications Regulations 2003.
 

A commercially focused interactive one-day workshop designed to give direct marketers a thorough understanding of The Data Protection Act 1998 (DPA) and the Electronic communications Regulations 2003. This highly practical course will lead you through the straight forward steps you will need to take in order to manage your campaigns, deliver the best results and ensure compliance with the latest legal and best practice guidelines. The course covers all direct marketing channels, including direct mail, telemarketing, email and SMS.

Group exercises and relevant examples will assist the learning process and ensure optimum understanding of the key issues.