Pay Per Click Advertising
Date:
11 Jun 2008 - 09:15
This one-day course on pay per click advertising (PPC) looks at what strategies, tools and techniques are needed to achieve successful paid for search campaigns. You will also discover how to avoid the pitfalls, use keyword phrases, plan campaigns, create a bid management strategy and write compelling ads and landing pages.
Pay per click search advertising campaigns can be one of the most effective forms of online marketing. However, without careful design and management these campaigns can also easily waste money with unexpectedly high bid costs or poor performing ads and keywords. This essential one-day training course will help you understand exactly how to avoid the pitfalls and deliver a highly effective paid search advertising campaign that delivers impressive results at minimum cost.
Pay per click search advertising campaigns can be one of the most effective forms of online marketing. However, without careful design and management these campaigns can also easily waste money with unexpectedly high bid costs or poor performing ads and keywords. This essential one-day training course will help you understand exactly how to avoid the pitfalls and deliver a highly effective paid search advertising campaign that delivers impressive results at minimum cost.
