Simon John's blog

Simon John

Simon John is Director of Digital Influence at Cirkle PR, previously he was co-founder of Roost Online.

10+ years working within digital across brands such as; P&G, Premier Foods, Pernod Ricard UK, Alfa Romeo, Toys R Us.

Google’s Latest Update has Implications for all Social Communications Online

social networks

Search has always been a part of the social communications mix, but with the emergence of Google+ and one of Google’s recent Panda updates we have seen an increase in the convergence of these digital worlds.

Many brands are looking to spread the risk of new updates from Google and associated implications and are rightly looking to spread their search strategy across as wide a mix of platforms as possible.

With the emergence of Google+, social media is ever more being considered as a result of the social signals that are being generated by gestures (likes, follows, shares etc) and content alike.

// more