Verity Hosken's blog

Verity Hosken

Verity is an Account Director at sports PR consultancy Polaris Media, sometimes she blogs at You can tweet her at @PolarisMediaPR.

Referee! Sport tackles Social Media

The news that footballer Marvin Sordell has sought treatment for Twitter addiction has kickstarted a new debate about sport and social media.

Plenty of ink has been spilled, with The Guardian’s Barney Ronay asking why 140-characters holds such a fatal attraction.

One thing is certain: it’s a mass affliction. In a minority of cases, such as Marvin Sordell’s, additional factors are likely to be in play, separating the “normal” obsession the rest of us are avidly and cheerfully pursuing.

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