UKNM Roundup: 01-06-2001

Expandable Banners
UK-Netmarketing Weekly Round-up - June 01, 2001

Does the announcement last month that the Interactive Advertising Bureau was endorsing a number of new shapes and sizes for banner adverts herald a new golden era for banners or is it a medium in its death throes? The announcement came hot on the heels of US new media stalwarts C|Net adopting these standards, presumably to try and stem the decline in online advertising revenues.

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UKNM Roundup: 25-05-2001

Survivor's Revenue Streams
UK-Netmarketing Weekly Round-up - May 25, 2001

The colossal amount of coverage generated by ITV's new reality-show Survivor, didn't stop with traditional media. The show also included pay-per-view options for web and mobile phone users. Following recent discussion focusing on generating revenue from content, it's not surprising that this generated plenty of interest.

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UKNM Roundup: 18-05-2001

Emailing Flash
UK-Netmarketing Weekly Round-up - May 18, 2001

No, we're not talking about some kind of sleazy porn email. Is it OK to send a Flash movie via email? In fact what can you send to customers by email without getting on their nerves and more importantly, so they can actually see what you're sending them. Following the often heated debate about the rights and wrongs of HTML email, the focus of conversation turned to Flash.

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UKNM Roundup: 11-05-2001

Viral Marketing Case Studies
UK-Netmarketing Weekly Round-up - May 11, 2001

Just exactly how do you go about 'viral marketing'? Who has been successful using this technique in the past, and more to the point does it actually work or is it more Internet bluster? Lisa Wood asked, "After his epochal rise to status of online marketing guru it seems there's now a Seth Godin viral marketing backlash and the unbelievers are questioning the effectiveness of viral marketing campaigns.

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