October 2008

Social media faces some tough questions

Philip Buxton - Digital Strategy Consultant This Tuesday, the Chinwag Live went 'on tour' to the E-commerce Expo at Olympia. In a packed session - sorry to those who didn't make it in - the debate ranged from metrics to the human side of social media. Philip Buxton chaired the panel and wrote up his thoughts on what transpired.

Chairing Chinwag Live’s Social Media ROI panel debate at E-commerce Expo last week was fascinating for a number of reasons – not least for the amount of people trying to pack themselves into a small space.

The debate featured some social media luminaries: Robin Grant from We Are Social; Stuart Bruce from Wolfstar; Helen Lawrence, social media planner at Dare; and Alex Burmaster at Nielsen Online. But the driver of the conversation (the influencer if you will) turned out to be Ankur Shah, founder of Techlightenment, who, as Robin described, was coming at things from a direct response-focused angle.

The great thing about Ankur’s input was that it dragged conversation about social media out of (again, as Robin put it) ‘fluffy’ objectives and into its value in terms of hard, lead-generation targets.

While we all see that connecting with customers ‘at their place’ – their social online networks – is a great thing to be doing, measuring the value of these kinds of things is nigh on impossible. iCrossing as it happens is doing the best job I’ve seen of seeking to ‘measure ‘engagement’ and thus place a benchmark on the ‘success’ that investment in social media is having. But, as we enter recession, there’s no doubt there’s a new sense of urgency about how we can get social media to deliver on lead-gen objectives.

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15% off Search Marketing Expo - SMX

logo_smx.pngIn these crunch-ridden times, a special offer is always welcome. And the generous folks at Search Marketing Expo have stepped up to the plate, with a handy 15% discount for the Expo in London on 4th and 5th of November.

To take advantage of this offer, use the discount code CHIN15 when registering.

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Digital Mission success for Slicethepie

SlicethepieCongratulations to David and the guys from Slicethepie, a financing engine and market insight business for the music industry. As a result of contacts made during the Digital Mission to New York in September, they have been selected to appear at the next Hatchery event in New York on 5th November.

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Innovation Awards 2008 - innovate or turn into a pumpkin

283388408_36ebf69f72_m.jpgThe clock's ticking, but the nice folks at e-consultancy have slowed it down a touch, allowing an extra week for entries to the Innovation Awards 2008. The deadline's been extended to next Fri, 31st Oct.

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Mobile search and location reshaping the digital space

Locative media first came onto my radar in 2005 when notice of a collective called Proboscis and their Urban Tapestries initiative hit my inbox at NMK.

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Digital gets the jitters: market and employment confidence shakey

Confidence across the digital sector plunged in September. Chinwag's Digital Pulse, a monthly confidence index for the digital industry, experienced the biggest single month fall (since its inception) of 7.5%. The Digital Pulse has been falling gradually over the last few months, with a slight uplift during the Summer, but this is the first sign of the chills affecting the wider economy may hit Internet businesses hard.

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Who's coming to Chinwag Live Search and Location Based Services?

If the list of companies attending our event tomorrow is anything to go by, the innovations and opportunities around search and location-based services are moving up the agenda.

From telecoms, portals, publishers, application developers and digital marketing agencies, to PR companies, ecommerce outfits, VCs and social networks - it's shaping up to be a classic Chinwag event that brings the different shades of digital together to collectively get to grips with the latest trends.

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Google4 Grown Ups and the Widget Web Expo discount giveaways

Widgets are nifty little things aren’t they?

They give you quick access to the web info that’s most important to you. They let you leverage and personalise your content so that you can cut out all that surplus web guff you don’t need.

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