Quick, slap a CEO


Literally, he needs a slap. And all in the aid of launching his new website, Sweemo or Sweet Moments, one of the 21 companies chosen for the recent Digital Mission to New York.

// more

Which overseas markets?

695552659_425c1b9674_m.jpgA quick plea for help and a 20 second diversion on a Friday afternoon.

// more

South by South West proves entices Digital Mission applicants

Digital Mission - laptop decorationThere's a veritable flurry of printing, stapling, hole punching and other filing related activity at Chinwag Towers. The application deadline for the Digital Mission to South by South West interactive (SXSWi) has come and gone.

Over 100 companies applied for one of the 40 slots on the Digital Mission which is a great response before you factor in the wave of dire economic news that's been crashing against the industry for the last two months. The number of entries also shows the healthy attitude of the UK's digital sector in looking beyond the local market.

// more

Funding for South-West companies to attend SXSWi and Digital Mission

swscreen.gifWant to go to SXSWi but don't have the cash? Want to join the Digital Mission to SXSWi with 40 of the UK's hottest digital SMEs but a bit strapped? Located in the South-West?

This could be your lucky day.

// more

Four days left to apply for Digital Mission to SXSWi

Digital Mission

What's the first thing that springs to mind when someone mentions "Austin" to you?

// more

MoSo Rising podcast and pictures


Returning to its usual home in the 'glamorous' basement of The Slug & Lettuce in London's Soho, the 22nd Chinwag Live examined the impact and rise of social networking on the mobile world.

// more

Innovation Awards 2008 - Shortlist Announced

E-consultancy's inaugural Innovation Awards attracted around 234 entries across 13 categories. The short-listed companies have just been announced, with the winners revealed in early December.

// more

UK's leading digital companies beat the crunch with Digital Mission export boost

PRESS RELEASE: London, UK, Monday 10th November 2008

2869995048_15c46000c2_m.jpg Digital SMEs will get a timely export boost courtesy of the Digital Mission to South by South West interactive taking place in March 2009 in Austin, Texas.

Following the success of the Digital Mission to New York in September 2008, this second venture – also organised by Chinwag for UK Trade & Investment (UKTI) will assist firms to develop new business channels, partnerships, investment and detailed knowledge of the local market.

// more

Social Media ROI podcasts and pictures

IMG_2702.JPGFollowing successful outings at Internet World and ad:tech London earlier this year, Chinwag Live went on tour again in October, this time to the Ecommerce Expo at London's Olympia.

The session itself was rammed to the gills, with some of the more enterprising attendees sneaking in round the back. The panel tackled the practical side of realising ROI from social media, a topic which clearly resonated with the show's audience.

The panel chaired by digital strategy consultant and former Revolution editor, Philip Buxton featured Alex Burmaster, European Internet Analyst from Nielsen Online, Robin Grant, Founder & Managing Director from We Are Social, Ankur Shah, Co-founder from Techlightenment, Stuart Bruce, Founder & Managing Director from Wolfstar and Helen Lawrence, Social Media Planner from Dare.

// more

Social media faces some tough questions

Philip Buxton - Digital Strategy Consultant This Tuesday, the Chinwag Live went 'on tour' to the E-commerce Expo at Olympia. In a packed session - sorry to those who didn't make it in - the debate ranged from metrics to the human side of social media. Philip Buxton chaired the panel and wrote up his thoughts on what transpired.

Chairing Chinwag Live’s Social Media ROI panel debate at E-commerce Expo last week was fascinating for a number of reasons – not least for the amount of people trying to pack themselves into a small space.

The debate featured some social media luminaries: Robin Grant from We Are Social; Stuart Bruce from Wolfstar; Helen Lawrence, social media planner at Dare; and Alex Burmaster at Nielsen Online. But the driver of the conversation (the influencer if you will) turned out to be Ankur Shah, founder of Techlightenment, who, as Robin described, was coming at things from a direct response-focused angle.

The great thing about Ankur’s input was that it dragged conversation about social media out of (again, as Robin put it) ‘fluffy’ objectives and into its value in terms of hard, lead-generation targets.

While we all see that connecting with customers ‘at their place’ – their social online networks – is a great thing to be doing, measuring the value of these kinds of things is nigh on impossible. iCrossing as it happens is doing the best job I’ve seen of seeking to ‘measure ‘engagement’ and thus place a benchmark on the ‘success’ that investment in social media is having. But, as we enter recession, there’s no doubt there’s a new sense of urgency about how we can get social media to deliver on lead-gen objectives.

// more