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Chinwag Team

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A Wrap-Up of a #FRESHLYPIMPED Social Media Week [Video]

Freshly Pimoed

Even though Social Media Week was only a week ago it feels like a lifetime since Covent Garden turned into a haven for all the social geeks out there. Conversations on the street switched from theatre productions and market performers to the Twitter IPO, hashtags and Facebook’s new promotion guidelines.

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Why You Should Attend the Festival of Marketing

Festival of Marketing

We're excited to announce that we will be playing a part in The Festival of Marketing. As part of the Fringe, Chinwag Psych: PsychUp will take place on 9th October 6pm-9pm. The PsychUp is sold out! You can add your name to the waitlist here.

We have a 10% discount code for all of you to attend the week, grab your ticket now with this code "FDP464".

Here’s a blog post by Graham Charlton, Editor in Chief at Econsultancy explaining everything about the Festival.

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Fire the Creatives! Way to Blue at #SMWLDN.

fire them

The film marketing model we see today has remained largely unchanged since the 1980s. In this recap of Way to Blue's event "Fire the Creatives! The Audience Has Arrived", Dan Heale takes a look at the influence of the audience on 21st century film marketing.

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Wired-In Desire: The Psychodynamics of Social Networking


As part Social Media Week London, September 26th saw the official launch of Dr. Aaron Balick's book, The Psychodynamics of Social Networking: connected-up instantaneous culture and the self. A full version of his launch speech is available here. What follows is an abridged version:

Facebook launched its initial public offering (IPO) with a great deal of fanfare (as has its continued volatility and recent ascension).  The launch of this book coincides with announcements about the IPO of Twitter, another highly anticipated event.  After more than a decade, social networking is still big news.

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Is Facebook bringing us closer together, or pushing us further apart?

eye in keyhole

Whatever the reason may be, we all use Facebook on a regular basis.

But we have never spotted to ask the question, is Facebook bringing us together or pushing us apart?

Aaron Balick explores this in abridged version of his original post which you can read here.

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Understanding Social Business, Social Data and Social CRM

Social CRM

Understanding Social Business, Social Data and Social CRM

The true value of social media, say the wise, lies in business, data and CRM.

Those elements, along with customer service and engagement marketing, will be discussed in detail next week, on July 8-9 in London, at Social CRM 2013.

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Social Media, the Ego, and the Self

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How does social media affect (or reflect) the basic ways in which we understand ourselves and others? One question seems to resurface: is the development of “Web 2.0” is changing us in some way, or is it simply a technological development in which the same old psychological traits express themselves differently?

Social media has penetrated into the social and interpersonal lives our connected-up society rapidly and continues to grow. Facebook alone reports that it has more than 800 million active users. Unsubstantiated reports across Twitter inform me that it is fast approaching one billion. There must be something very compelling about social networking.

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7 Ideas for Creating a Great Social Media Event


Social Media Week returns to London for a fifth year with the theme Open & Connected: Principles for a Collaborative World.

As a platform connecting people, content and conversation around emerging trends in social and mobile media, it seeks the most forward-thinking agencies, corporations, non-profits, startups and schools to submit their event ideas.

We are looking for the boldest, brightest ways to attract a crowd, so here’s a few pointers to start you off...

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Not All Fans Are Equal


Think all your Facebook fans are equal? Richard Jones, the CEO of EngageSciences doesn't... 

Back in 2009, when EngageSciences was founded, we saw that the first generation of social media management systems weren’t really platforms for marketers. Let’s be clear, there is a difference between tools that are aimed at managing the conversation on social channels and a platform designed to configure and run social marketing campaigns.

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Tick Tock, SMWLDN is Coming Ready, Or Not.

SMW is coming...

Nine and a half weeks means two things to us: a movie that’s very missable and a deadline which definitely is not.

If you want to submit an event for Social Media Week London, you have until 2 August 2013. Right now we have 20 submitted events - let’s double that number. You need nothing more than an idea or a work in progress.

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Chinwag Psych Interview: Antony Mayfield & Chris Schaumann "Design your Day"

chinwag psych 9th may header

Antony Mayfield -  “Design your Day” eBook.
What is the five-step design thinking process?
The five-step design thinking process is a simple model of the approach a designer might take to solving a problem:
1. Discovery - trying to understand as much as you can about the challenge you face.
2. Defining the challenge – working out best way to describe, and finding the right language to frame the challenge.
3. Developing ideas – coming up with as many potential solutions as possible.
4. Prototyping – making a model of one of your ideas.
5. Testing and iterating – testing your prototype and creating new versions (or iterations) based on what you learn.
Design Your Day is about using this process to create an optimal structure for your day.
Most people think they have 'thinking processes' down pat - why is it important to have a five-step design?
One insight we gained from researching and talking to experts in the neuroscience of work was that the amount of high-quality thinking time – when we are able to do our best work – is surprisingly limited – perhaps just a handful of hours a day.
How we manage that small resource of our best thinking demands thoughtfulness and discipline. Imagine if we realised we were spending all of our high performing time on email and in routine meetings? Well, many people are – and that’s why we need to think about how we design our days.
We tend to know when we’re at our most productive – the Design Your Day process is about creating the right conditions in your routine so that you can reach that ‘flow’ state where you’re getting your best work done at often as possible.
When designing your day, there’s no deadline to hit or finished product to ship, so you can treat each day as a prototype (to paraphrase IDEO’s Tim Brown) and constantly improve and refine your solution, and have a ‘smarter everyday’.
Observing your day seems to point toward taking time and thought to ponder - how can this be approached without looking as though you're not up to much in an office environment?
Observing your day more closely could be as simple as taking 10 minutes at the end of the day to think about how it went and how you’ll improve your approach tomorrow.
It might also be an idea to let your colleagues know what you’re trying to do, so that your new approach isn’t mistaken for idleness. Making these changes is cultural, not just personal, and sharing what you’re doing could also end up having a positive effect on your colleagues and by leading them to think more deeply about how they can get the most from their own days. 
Book the time in your diary and call it a “personal performance review”. No one’s going to think that that’s a waste of time.
Behavioural change can be both difficult and rewarding - but human beings love habits and we appear to be hardwired for them - are there psychological principles that you might apply to encouraging change? 
Understanding the psychology and neuroscience behind the patterns we fall into can make it easier to change.
One powerful insight we gained was rather than attempting to break bad habits (very difficult, as we all know), we must focus on growing a new one to replace it. For instance, if you have a habit of waking up and reading email straight away (which means you start the day stressed before it has even begun), you set aside some interesting reading and get into the habit of opening that rather than your inbox.
The ‘habit loop’ concept says habits start with a cue that leads you into a routine, which gives you some kind of reward. For example, your cue is feeling tired, your routine is getting a coffee, the reward is a caffeine buzz, and soon you start to crave coffee. By identifying and experimenting with the cues, routines and rewards that form your habits, you will find it easier to change.
Remember: thinking is expensive in terms of your energy – build new, effective habits to free up your mental capacity, shifting the effort of carrying out tasks from your conscious to your unconscious brain.
Growing a new habit requires an upfront investment. It is hard work while the habit “takes”, but once established, you will spend less energy on that activity.   
How would you recommend people avoid fatigue?
Many of us focus on managing our time. We don’t pay as much attention to managing our energy.
The NeuroLeadership Group’s Paul McGinnis says that just as we wouldn’t expect our bodies to run back-to-back races, we shouldn’t expect our brains to cope with back-to-back meetings. 
Remember that mental energy is a finite resource: consider how your energy levels will change when you’re planning your day. For example, think about the time of day when you tend to be at your sharpest and schedule your hardest tasks for then.
Plan less demanding activities – expenses, emptying your email inbox - at times when you know you’re likely to be at less than 100%.
Get enough breaks, eat the right kind of foods to keep you going and take time to relax, exercise and socialise. Neuroscience shows that these are all key to performing at our best in the long term.
Is there room in business to start employing people with skills in psychology and neuroscience? In your opinion and experience, what is the role of psychology in business and why is it important?
Understanding how our minds work, and having the right language and framework to talk about it, is always an asset at work, because it can lead to constructive conversations in teams about how to work more effectively.
Perhaps it’s even more important at the moment. We’re in a period of change – the digital age and the rapid adoption of mobile technology is totally revolutionising the way we work, in ways we don’t fully understand yet.
It’s useful for businesses to have people who understand how these changes might be affecting us mentally and can help to shape new rules for working efficiently in the connected age.

Antony Mayfield from Brillaint Noise and Chris Schaumann from Nokia chat to Chinwag  abour their “Design your Day” eBook. They focus on ways to adjust your day to get the most out of it. 

What is the five-step design thinking process?

The five-step design thinking process is a simple model of the approach a designer might take to solving a problem:

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Raising Start-Up Capital

Piggy Bank

The path to securing investment for your start-up can be steep, twisted and challenging, Darren Hamer decided to interview a veteran in this field, Mathias Plank , the founder of Sticky, the world’s first webcam based eye tracking platform (formerly known as Eyetrackshop).

Mathias was interviewed by Darren Hamer, (Managing Director UK, Sticky) where he outlines the path to securing investment for your start-up.

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Chinwag Psych Interview: Simon Hill - "I don't work in your team but I can still help you"

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Simon Hill is  founder of the idea management software company Wazoku.

Having worked with project management collaboration software and as an innovation consultant in past incarnations, Hill spotted that there was a missing piece of the puzzle when it came to ensuring that valuable ideas get a hearing and are not lost.

“There was a lack of cohesion early in the ideas process,” he told Chinwag. “Something was needed to work around projects which were worth pursuing.”

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Sharing is Caring - Help Us Make the Ultimate List of Social Tools.


We are in the process of curating a list of all the social tools the web and the world have to offer.

Two heads are better than one and loads of heads are awesome! We have started the list off but we need you to help us by submiting all the social tools that help you do all the things you do on a day to day basis.

We thought that it would be a list that would be helpful for everyone, so save it, share it and submit. You know you want to.

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Social Media Week London is Hiring: Sponsorship, Partners & Content

Baby Humps at Work (c) Sam Michel.

As the saying goes, "many hands make light work". Don't know about light, but we can definitely promise exciting, enticing and engrossing roles working with the Social Media Week London team here at Chinwag.

Like the picture above, enthusiasm and inquisitiveness with a can-do, brainiac, professional approach is what we're after. Interested? Know someone? Check out the info below.

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