Grace Park's blog

Google Tag Manager - What Does it Mean for Marketers?

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“Google Tag Manager is a free tool that consolidates your website tags with a single snippet of code and lets you manage everything from a web interface.”
Sounds good… but what exactly does this mean for marketers working in the digital space who are being ever more charged with refining and increasing ROI, adding value and making a tangible impact?

Well, as Google puts it in their oh-so-handy video, ‘Google Tag Manager puts you, the marketer, back in control of your digital marketing’. Using tags to help optimise marketing efforts and increase web traffic shouldn’t be neglected, and Google Tag Manager, promises to make this process easier and quicker. For those of us who don’t have code running through our veins, free tools such as this, that simplify the organisation and administration of digital information comes as a welcome solution.

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