Facebook Marketing Conference: Facebook Keynote & Full Agenda Announced
What better way to begin our Facebook Marketing Conference next week (Weds 18th July) than with Facebook themselves?!
After some essential tea & coffee and a short welcome, we'll kick things off with a keynote from Andy Pang, Measurement Solutions Group Lead from Facebook.
You'll then get to hear about BBC Worldwide, Cadbury Dairy Milk / Kraft Foods, Yorkshire Tea, Manchester City FC, TBG Digital, Beyond, Markettiers4DC, Edelman, GlobalWebIndex and more! The full programme is below...
Facebook Marketing Conference '12 - Full Programme
08.30 - Arrival, Tea & Coffee
09.25 - Welcome
Sam Michel, Chinwag & Luke Brynley-Jones, Our Social Times
Session 1: Facebook: State of the Nation
09.30 - Facebook Keynote
Andy Pang, Measurement Solutions Group Lead, Facebook
09.50 - Facebook Beyond the Hype
Tom Smith and Brett Petersen, GlobalWebIndex
10.10 - A Marketers’ Eye View of Timeline & Pages
Kathryn Corrick, Digital Communications Consultant
10.25 - Facebook Strategy: How Facebook Fits into a Social & Digital Marketing Strategy
Richard Ayers, Manchester City FC & British Film Institute
10.45 - Panel Discussion: Facebook Timeline and Marketing
Kathryn Corrick (Chair), Tom Smith (GlobalWebIndex) Richard Ayers (Manchester City FC), Vincent Sider (BBC Worldwide)
11.05 - Break
Session 2: Like it, Buy it, Earn it? Facebook Media...
11.25 - EdgeRank: Optimising Position in the Facebook Newsfeed
Kelvin Newman, SiteVisibility
11.45 - Case Study: Yorkshire Tea’s Little Urn - From TV to Facebook
Dom Dwight, Yorkshire Tea
12.05 - Facebook Advertising Uncovered: Ads, Attribution and ROI
Jeremy Waite, TBG Digital
12.25 - Panel Discussion: Are Likes Worth More Than Ads?
Emeric Ernoult (Agorapulse), Jeremy Waite (TBG Digital), Dom Dwight (Yorkshire Tea), Richard Edwards (Media Science)
13.05 - Lunch
Session 3: Sharing the Love: Content, Community, Engagement & Loyalty
13.55 - The Science of Sharing
Niles Mork-Ulnes, Beyond
14.15 - Case Study: Cadbury’s Dairy Milk
Sarah Lindley, Cadbury Dairy Milk, Kraft Foods
14.35 - Timeline Meets TV: Engagement Through Live Broadcast and Interactive Video
Russell Goldsmith, Markettiers4DC
14.55 - Quickfire agency insight: How Kellogg’s, Dove & Xbox build community
Katie White (Isobar Social), Emma Gannon (Edelman), Maurice Wheeler (Doco London)
15.25 - Panel Discussion: How to Encourage Fan Loyalty & Advocacy?
15.50 - Break
Session 4: If We Build It, Will They Come? Facebook as a Platform
16.10 - Guardian Reader: Lessons Learnt from Leveraging the Facebook Platform
Martin Belam, Emblem (formerly, Guardian)
16.35 - Ringing the tills: An Introduction to Fcommerce
Paul Marsden, Social Commerce Today
16.50 - Heinz: A Case Study in F-Commerce
Tom Ollerton, We Are Social
17.10 - Nokia and F-Commerce
Thomas Messett, Nokia
17.30 - Close & Networking Drinks
Photo (cc) Chinwag.