Facebook Marketing Conference: Facebook Keynote & Full Agenda Announced

What better way to begin our Facebook Marketing Conference next week (Weds 18th July) than with Facebook themselves?!

After some essential tea & coffee and a short welcome, we'll kick things off with a keynote from Andy Pang, Measurement Solutions Group Lead from Facebook.

You'll then get to hear about BBC Worldwide, Cadbury Dairy Milk / Kraft Foods, Yorkshire Tea, Manchester City FC, TBG Digital, Beyond, Markettiers4DC, Edelman, GlobalWebIndex and more! The full programme is below...

Facebook Marketing Conference '12 - Full Programme

08.30 - Arrival, Tea & Coffee

09.25 - Welcome

Sam Michel, Chinwag & Luke Brynley-Jones, Our Social Times

Session 1: Facebook: State of the Nation

09.30 - Facebook Keynote

Andy Pang, Measurement Solutions Group Lead, Facebook

09.50 - Facebook Beyond the Hype

Tom Smith and Brett Petersen, GlobalWebIndex

10.10 - A Marketers’ Eye View of Timeline & Pages

Kathryn Corrick, Digital Communications Consultant

10.25 - Facebook Strategy: How Facebook Fits into a Social & Digital Marketing Strategy

Richard Ayers, Manchester City FC & British Film Institute

10.45 - Panel Discussion: Facebook Timeline and Marketing

Kathryn Corrick (Chair), Tom Smith (GlobalWebIndex) Richard Ayers (Manchester City FC), Vincent Sider (BBC Worldwide)

11.05 - Break

Session 2: Like it, Buy it, Earn it? Facebook Media...

11.25 - EdgeRank: Optimising Position in the Facebook Newsfeed

Kelvin Newman, SiteVisibility

11.45 - Case Study: Yorkshire Tea’s Little Urn - From TV to Facebook

Dom Dwight, Yorkshire Tea

12.05 - Facebook Advertising Uncovered: Ads, Attribution and ROI

Jeremy Waite, TBG Digital

12.25 - Panel Discussion: Are Likes Worth More Than Ads?

Emeric Ernoult (Agorapulse), Jeremy Waite (TBG Digital), Dom Dwight (Yorkshire Tea), Richard Edwards (Media Science)

13.05 - Lunch

Session 3: Sharing the Love: Content, Community, Engagement & Loyalty

13.55 - The Science of Sharing

Niles Mork-Ulnes, Beyond

14.15 - Case Study: Cadbury’s Dairy Milk

Sarah Lindley, Cadbury Dairy Milk, Kraft Foods

14.35 - Timeline Meets TV: Engagement Through Live Broadcast and Interactive Video

Russell Goldsmith, Markettiers4DC

14.55 - Quickfire agency insight: How Kellogg’s, Dove & Xbox build community

Katie White (Isobar Social), Emma Gannon (Edelman), Maurice Wheeler (Doco London)

15.25 - Panel Discussion: How to Encourage Fan Loyalty & Advocacy?

15.50 - Break

Session 4: If We Build It, Will They Come? Facebook as a Platform

16.10 - Guardian Reader: Lessons Learnt from Leveraging the Facebook Platform

Martin Belam, Emblem (formerly, Guardian)

16.35 - Ringing the tills: An Introduction to Fcommerce

Paul Marsden, Social Commerce Today

16.50 - Heinz: A Case Study in F-Commerce

Tom Ollerton, We Are Social

17.10 - Nokia and F-Commerce

Thomas Messett, Nokia

17.30 - Close & Networking Drinks

Photo (cc) Chinwag.