Sound It Out - Programme Announced for Enterprising Music (16th Nov)


This Friday, Enterprising Music will bring together experienced entrepreneurs, recent startups and individuals eager to join the music business.

Social and digital technologies have been at the heart of a dramatic shift in the music industry and while the old order has been challenged, high-speed connectivity, frictionless sharing, the rise of peer-to-peer and social networks have turned crisis into innovation.

The full programme has just been announced, get ready for a busy & insightful day!

See the event page for further information on speakers.

9.00 - 9.30: Coffee & Registration

9.30: Chair's Intro, Lisa Holloway

9.40 - 10.00: Keynote - From Dot to Digital

How can you become a successful entrepreneur? From founding in 1996 to 7digital with James Kane in 2004, Ben Drury’s has got the creditional and the experience to answer the question.
Speaker: Ben Drury (7Digital)

Watch the session here.

10.00 - 11.00: Technology vs. Music

Where is technology taking us? 4G will bring high-speed broadband to mobile devices, frictionless sharing is already here, but it all good news for the next generation of music entrepreneurs and where are the next big opportunities? Panel discussion and Q&A.
Speakers: Simon Wheeler (Beggars), Marie-Alicia Chang (Musicmetric), Gregory Kris (Decibel), Martin Rigby (Psonar Ltd), Ellie Lawson (Musician). Chair: Jon Mansfield (MusicConnex)

Watch the session here.

11.00 - 11.30: Coffee Break 

11.30 - 12.30: The Only Way is DIY 

Waiting for the next business guru proclamation and 'perfect' new music business model may seem like a good plan but are you really just procrastinating? This session will explore the experiences of those who have used their wits, wiles and social media tools to build a successful music business or career. Panel discussion and Q&A.
Speakers: Laura Kidd (She Makes War), Rich Huxley (Hope & Social), Steve Lawson (Solobasssteve). Chair: Paul Bay (citizenbay) 

Watch the session here.

12.30 - 13.00: Ask The Experts

Got a burning question? Need an expert opinion on your new business venture or career path? This fast-paced, question and answer session, will enable the audience to ask for advice and feedback from a range of music industry professionals.
Experts: Paul Bay (citizenbay), Dhana Mahendran (citizenguild), Steve Lawson (Solobasssteve). Facilitator: Lisa Holloway (Creative Industries Consultant)

Watch the session here.

13.00 - 14.00: LUNCH - Refreshment Sessions

Performing: She Makes War and Ellie Lawson

14.00 - 14.50: Brands are Fans Too

As brands have an increasingly prominent presence in music activity, this session will look at how partnerships succeed and fail. And how many partnerships now deliver outstanding value for the brand, the band and the fan. Panel discussion and Q&A.
Speakers: Matt Bennett (Clash Magazine), Jo Burford (Talenthouse), Paul Bay (citizenbay). Chair: Sybil Bell (I Like The Sound of That)

Watch the session here.

14.50 - 15.40: Pass It On

Short presentations from seasoned entrepreneurs, whose successes and failures, have provided them with wisdom well worth sharing, followed by question, answer session and audience lead discussion.
Speakers: Adam Perry (BandApp), Clive Gardiner (Headstretch), Tris Taylor (Audiobin). Chair: Lisa Holloway (Creative Industries Consultant)

Watch the session here.

15.40 - 16.00: Coffee Break

16.00 - 16.15: Keynote - Shake Your Money Maker, Part One

What is a good investment and how can you convince someone to invest in your product or service? Stefan Glaenzer, who was recently named the best angel investor in Europe by readers and editors of TechCrunch Europe, and was the first investor and executive chairman of, will provide some of the answers.
Speaker: Stefan Glänzer (Passion Capital)

Watch the session here.

16.15 - 16.55: Shake Your Money Maker, Part Two

Where to find business finance; from grants and R&D funds, to venture capitalists and crowd funding, how can an entrepreneur fund a music venture? This session will explore what and who you need to know on the highway to success. Panel discussion and Q&A.
Speakers: Stefan Glänzer (Passion Capital), Paul Brindley (IC Tomorrow & Music Ally), Marlon Lindo (Beat Flick), Laura Whitticase (PRS Foundation), Penny King (Arts Council England). Chair: Lisa Holloway (Creative Industries Consultant)

Watch the session here.

16.55 - 17.00: Summary and Thanks, Lisa Holloway

Photo (cc) Hamster Factory