SMW REWIND: Dreaming of Fashion's Social Future [VIDEO]


The impact of social technology is only just being felt, as the full repercussions of a world where frictionless sharing is the norm, but this is just the start. As social technologies expand into the offline world, creating links between the retail experience and the online world, the possibilities are endless.

How will the next generation of more visual social networks and apps re-define the relationship between customers, designers and retailers? Does this spell the end of the catwalk? Will online retailers dominate the offline world, or even start their own bricks’n’mortar adventures?

Tune into the livestream below as panelists Sam Sethi (founder and CTO, Skadoosh), Justin Reid (director of marketing & destinations, Betapond), Julia Monro (Social Media Manager, Marks & Spencer), Karinna Nobbs (Lecturer in Fashion Branding and Retail Strategy, London College of Fashion), and Vincent Thome (co-founder, Nuji) discuss with moderator Kathryn Corrick (communications consultant).

Photo (cc.) Univeristy of Salford