SMW REWIND: Why You Don’t Need a Social Media Strategy [VIDEO]

Chris Heffer on "Why You Don't Need a Social Media Strategy"

Ever wondered why social media never returns as much benefit as you would like? Want to figure out how to get more people to buy in to social? In this session, hosted at Facebook, Chris Heffer from SAP takes a look at social from a different perspective and gives some ideas how to make social more successful in your business.

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