#SMWLDN in Rewind: How Social Media Powered the Pop-Up
The afternoon of Tuesday 25th at the Sport, Culture & Entertainment Hub saw Eventbrite's How Social Media Powered the Pop-Up. From boutiques to burger bars, cinemas to spas - pop-ups are delighting curious Londoners all over the city.
But how do these one-off ventures create lasting buzz? And what makes some pop-ups mythical, and others missable? Most work without the luxury of big brand marketing budgets.
This panel discussion brought in the experts behind the pop-ups, including Andrew Swain (Boxpark), Alice Hodge (Art of Dining), Max Bergius (Art Wednesday), Sam Michel (Chinwag) and Dan Young (Young & Foodish). Check out the livestream below and get in on the pop-up discussion.
Twitter Coverage #SMWPopUp
#smwpopup Sam: as well as Eventbrite we use MailChimp, Facebook, Twitter, Social Bro, Sprout Social, Wordpress and Tumblr? to manage #smwldn
— Jemima Gibbons (@JemimaG) September 25, 2012
#SMWPOPUP @artofdiningldn"being honest, we are real people" great advice, showing real face behind the brand.
— London Calling Arts (@LC_Culture) September 25, 2012
How to publicise your pop-up? Write personalised emails, create hype on your own social media channels, good photo content #smwldn #smwpopup
— Claire Marie Slight (@clairemslight) September 25, 2012
"Food is the lingua franca of social media" says @youngandfoodish - very true! #smwpopup #smwldn
— Claire Marie Slight (@clairemslight) September 25, 2012
#SMWPOPUP Path - is that a social media platform that is going to take off like Facebook?
— London Calling Arts (@LC_Culture) September 25, 2012
Apps like Banjo will be the next big thing - targetting people by location will change how we use social media as brands #smwpopup
— Blaise Grimes-Viort (@blaisegv) September 25, 2012
Choose your channels carefully based on what your audience is #smwpopup
— Blaise Grimes-Viort (@blaisegv) September 25, 2012
Words of wisdom - no rules in pop ups, lots of ideas so just do it, create experience, map it and make it happen. Ask for help too#smwpopup
— Anastasia Emmanuel (@MiniAnastasia) September 25, 2012
Other Coverage
- 5 Things to Learn About Pop-Ups and Social Media, by Michael Anton
- #SMWPOPUP, by We Are Pop-Up
Watch The Livestream
Photo (c) Eventbrite UK (@briteuk)
