Digital Mission: Out and About at SXSWi 2010

Chatting at the Digital Mission StandIt's hard to describe South by South West interactive. Yes, it is a trade show. Yes, it's a conference. Yes, there's lots of business going on.

The laid-back atmosphere of Austin pervades the event, and despite the frenetic activity, networking and business going on, for the attendees it doesn't feel like a corporate environment.

Hermone Way from, took her film crew out and about at the Austin Convention Center, to try and capture what makes SXSW special.

One of the many things that makes SXSW special is its location. Austin, is a relatively small town smack in the middle of the US, drawing over 15,000 delegates from both the East and West coasts of the US and all points in between.

Amongst these are more than a handful of web celebrities, Hermione managed to collar a handful as she roamed the corridors of the Austin Convention Center including  Gary V, Jeff PulverLoren Feldman, Jak Rose, POP17 and long-time Digital Mission supporter, the legendary Stewart Townsend.

Thanks to Viadeo for sponsoring the Digital Mission video.