Social Media Policy in 4 Minutes 20 Seconds

What is Social Media?

Tricky question, huh? Trickier still when it's your job to explain it and set the guidelines for your organisation. Well, I think this video pretty much nails it in just 4 minutes and 20 seconds.

And who put it together? A social media agency touting for clients? A specialist community consultant? Probably both of them! But the ultimate client is the Department of Justice in the Australian State of Victoria.

At the time of writing the video had just under 32,000 views on YouTube, expect this number to grow as consultants the world over start using it in their presentations!

Right, now to send it on to my parents. Maybe it'll stop them using social media to send our uniquely odd intra-family messages. I live in hope.

Hat tip @KerryatDell. Via Michael Brito.


Nice video

Well spotted, and it is a pretty great way to present the policy.

The only aspect I was slightly amused by is the reference to email and SMS as social media tools, but then a statement that email use is declining and social media increasing :-)

Excellent find - so good to

Excellent find - so good to see such high quality internal communications. Hats off to the creators of this.